W3 Total Cache

Want to reduce the loading speed of your website and pages? You can do that with the WordPress plug-in from W3 Total Cache. With the latest best practice technology, this plug-in contributes to that. A fast page ensures a better position in the search results list of search engines.

What is W3 Total Cache?

The W3 Total Cache plug-in ensures that the performance of your website is optimized. The rest of your website need not suffer at all. The plug-in only provides optimization. The rest remains as it is. This way, your page loads faster without sacrificing anything.


There are quite a few features that belong to the W3 Total Cache plug-in. These include support for SSL and AMP, meaning Secure Socket Layer and Accelerated Mobile Pages. The plug-in allows certain aspects of your site to not load immediately upon opening. For example, images that the visitor does not yet have on the screen or irrelevant JavaScript and CSS. This will make the page load faster. And your position in the results list becomes higher.

All functions and features of W3 Total Cache aim to contribute to a fast-loading page. This is good for your position in the results list and good for the experience of visitors to your site.

Impact on SEO

A fast-loading page is an aspect of importance to SEO. This is because you will rank higher in the results list if your page is faster. The faster, the better. For that, you can use the W3 Total Cache plug-in. By optimizing your loading speed, you affect SEO in a positive way. Visitors also experience a fast page as pleasant. Your number of visitors and how long they stay on your page again affect SEO. This is then indirect.

Read more about SEO and WordPress

I enjoy writing about SEO and WordPress. Read all articles here that deal (sideways) with optimizing SEO within a WordPress website. From plugins to helpful tips.

Plugins/tools for WordPress


My advice

This is a free plug-in. That’s always nice. There is also a paid version. You preserve your website in content and quality by using W3 Total Cache. In that regard, W3 Total Cache is a great choice to improve your loading speed. There are also other plug-ins available for this.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.



Verbter points for speed

General tips


Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 March 2024. The last update of this article was on 27 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.