Creating an SEO annual plan
A SEO annual plan set up is vital to determine what success looks like and what can be done to …
General
How keywords are matched to searches
Keywords are linked to ads in several ways. The types of search types determine how strongly the keyword should match …
How do you choose the right bidding strategy?
It is important to choose a bidding strategy that reflects your marketing goals. Google Ads offers several bidding strategies to …
Google My Company | Grant access to an account
How do you give RalfvanVeen.com access to Google My Business? Read all about it in our step-by-step plan here.(1) Go …
YouTube SEO
Google is not the only search engine where you use SEO. YouTube is also a search engine. The difference with …
Creating Google My Company
Local SEO is essential for search engine optimization today. Google My Business is a tool that allows you to manage …
Determining SEO costs
Want help from an SEO copywriter or want to use an SEO consultant to improve your website’s results? Then it …
Here’s how a Google Search Campaign works
One of the options within Google Ads is a Google Search Campaign. This shows your ad directly at the top …
This is how the Google Ads Auction works.
Cost Per Click (CPC). The average CPC (cost per click) is often not the price you pay for each click. …
How to use Google Analytics for the purchase funnel
Making a business a success is crucial to its future. Time and resources need to be spent on getting existing …
Google Analytics | Create Account
A Google Analytics account allows you to access various statistics about your website. Here you analyze all the traffic you …
Adding Google Analytics to WordPress
Want to add Google Analytics to WordPress? Read how to get this done step by step here. Google Analytics can …
Google Analytics SEO
Google Analytics is an important topic within SEO. It is a powerful tool that helps you optimize your website. It …
The different types of goals within Google Analytics
Campaign tags are additional pieces of information added to a URL to pass data to Google Analytics. Goals: business and …
Google Analytics | Granting access to an account
Would you like to give RalfvanVeen.com access to a Google Analytics account? Read how to do this in our step-by-step …
Defining segments in Google Analytics
An in-depth analysis of the customer journey is essential to figure out how best to increase conversion. Segmentation is a …
The use of remarketing
When a potential customer is presented with remarketing, they are up to 70% more likely to convert. Remarketing is all …
Ad Extensions to optimize an ad
There are three extensions every marketer should use to enhance their text ad: sitelinks, callout extensions, and structured snippets. These …
The different types of Google Ads Campaigns
A business needs advertising to increase brand awareness, for example. You can do this through traditional marketing tools, or online, …
Creating an Ahrefs account
If you want to use all the features of Ahrefs, create an account. Before creating an account on Ahrefs, choose …