Adding Google Analytics to WordPress

Want to add Google Analytics to WordPress? Read how to get this done step by step here.

Google Analytics can measure many different statistics on WordPress. By linking Google Analytics to your site in WordPress, you can find out what behavior searchers exhibit who visit your website.

To add Google Analytics to WordPress, you need to install the tracking code. This can be tricky if you are not familiar with HTML and posting pieces of code. Fortunately, there is a plugin that allows you to easily add Google Analytics to WordPress.

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Adding the MonsterInsights plugin

Normally, you have to insert the Google Analytics tracking code into the HTML code in WordPress. This is how you add Google Analytics to your WordPress.

Fortunately, there is an easier way to do this, using the MonsterInsights plugin.

Step 1: a MonsterInsights account

The first step is to create a MonsterInsights account. Once you are logged in, you can download the zip file of the plugin.

Step 2: Go to the WordPress dashboard.

Click on the “Plugins” tab. Here you can see an overview of the plugins you already have installed. Click the button to add a new plugin.

Step 3: upload the zip file

In the next screen, you can click on “upload plugin”. You will then see the following screen:

Here you can choose the file you just downloaded through MonsterInsights. After uploading and installing the plugin, click the “activate plugin” button. Once the plugin is activated, you will be guided through the installation process.

Step 4: install the plugin

First, you get to choose between: business website, blog or E-commerce. In the next step, you need to connect the plugin to the website. You do this by entering your “license key.”

You can find this code in your account on MI. After this, your website will be verified immediately.

Step 5: link Google Analytics

Next, you will see the option to link Google Analytics to your account. Here you select your account and give MI the authorization to link the accounts.

You get to choose which property you want to link. Choose the desired website here. In the next step, you will be asked what data you want to share. To get as much benefit as possible from MonsterInsights, it is helpful to provide consent for all data.

When you have configured the data, click the “save and continue” button at the end.

Now, if all goes well, you have successfully added Google Analytics to WordPress using MonsterInsights. Is something still not quite clear or do you have a question? Send an email to, I will respond as soon as possible.

Read more about SEO and WordPress

I enjoy writing about SEO and WordPress. Read all articles here that deal (sideways) with optimizing SEO within a WordPress website. From plugins to helpful tips.

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Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.