Good call-to-actions for landing pages
A strong call-to-action (CTA) is indispensable for an effective landing page. A CTA prompts your visitors to take action, whether …
Marketing
How to use 404 pages creatively to retain users
404 pages are an annoyance for many website visitors. Every website has to deal with it from time to time: …
How keywords are matched to searches
Keywords are linked to ads in several ways. The types of search types determine how strongly the keyword should match …
How do you choose the right bidding strategy?
It is important to choose a bidding strategy that reflects your marketing goals. Google Ads offers several bidding strategies to …
Increasing website conversion: my guide to 2024
A majority of potential customers today learn about a company through the Internet. In fact, the website plays a crucial …
Roadmap for increasing traffic to a website
Website traffic is core to the online success of any brand or organization. Not only does it attract visitors, it …
All about an online marketing agency
More and more companies are choosing to engage in online marketing. Some companies get into online marketing themselves. Others work …
What is SEA and how do you deploy it for your organization?
To apply a good SEA strategy, basic knowledge of SEA is necessary. In this article, I will discuss the meaning …
Working with a marketing company
An online marketing company employs specialists, who help increase a company’s sales. This is done through a number of activities, …
Forms of online marketing
Online marketing is an important means of attracting more leads, visitors or customers to your website or physical store. There …
The added value of the customer journey
Companies are increasingly using the strategic customer journey model to build a picture of customer interactions. Customer journey mapping creates …
Here’s how a Google Search Campaign works
One of the options within Google Ads is a Google Search Campaign. This shows your ad directly at the top …
Social media SEO
Social media plays an increasing role in determining the quality of a Web site. When your website has many followers …
This is how the Google Ads Auction works.
Cost Per Click (CPC). The average CPC (cost per click) is often not the price you pay for each click. …
The psychology of search intent
In today’s digital age, understanding search intent is more than ever a crucial factor in the success of online marketing …
What does a CRO specialist do?
Conversion Ratio Optimization (CRO) is an important part of online marketing. It focuses on increasing the percentage of visitors to …
What is a landing page? My definition and guide
In this article, we explore the dynamic world of landing pages, crucial tools in digital marketing. We dive into the …
How to use Google Analytics for the purchase funnel
Making a business a success is crucial to its future. Time and resources need to be spent on getting existing …
The different types of goals within Google Analytics
Campaign tags are additional pieces of information added to a URL to pass data to Google Analytics. Goals: business and …