Good call-to-actions for landing pages

A strong call-to-action (CTA) is indispensable for an effective landing page. A CTA prompts your visitors to take action, whether that’s requesting a quote, signing up for a newsletter or downloading a white paper.

For a website like Ralfvanveen.com, a powerful CTA makes the difference between a potential customer scrolling onward or a visitor contacting you directly. Read my examples of CTAs that work, plus tips for incorporating them into your landing pages.

What makes a CTA powerful?

An effective call-to-action combines clarity, urgency and relevance. It tells the visitor exactly what to do and why it is valuable to them.

Strong call-to-actions (CTAs) are specific, actionable and visually appealing. Avoid vague terms such as “Click Here” and clearly state what visitors can expect. Use active verbs such as “Download” or “Ask for” to prompt immediate action.

Make sure the CTA stands out by using a contrasting color or an eye-catching button. Tailor the content of the CTA to the visitor’s needs, such as providing a solution to a problem or highlighting an attractive benefit.

Examples of powerful CTAs

Effective CTAs vary depending on purpose and situation, but share a few key characteristics: they provide value, inspire trust and prompt immediate action.

Lead Generation
For lead generation, it is important to give visitors a tangible promise, such as a guide or a free scan. Consider an invitation such as: “Download my article with proven SEO strategies” or “Get a free SEO scan and discover your improvement opportunities.”

Sales-oriented CTAs
Sales-oriented CTAs are all about building trust and highlighting benefits. A powerful call like “Schedule a strategy call and increase your rankings” or “Contact us for a consultation that delivers results” can convince visitors to take the next step.

Educational CTAs
Educational CTAs focus on sharing valuable insights and practical information. By making clear what visitors learn, as in “Read my blog on the biggest SEO mistakes” or “Watch my video on faster load times,” you give them a clear reason to click onward.

The sense of urgency is a proven method of encouraging action. Highlighting limited time or availability, as in “Request your free analysis this month,” encourages visitors not to wait.

Newsletter subscriptions
A strong CTA is also crucial for newsletter subscriptions. Show why your content is valuable, for example with “Stay on top of SEO trends – sign up for my updates” or “Get weekly SEO tips straight to your inbox.”

How do you apply these CTAs effectively?

The effectiveness of a CTA depends not only on the text, but also on its placement and visual presentation. Make sure the CTA is immediately visible by placing it above the fold, allowing visitors to take action without scrolling. Using contrasting colors is essential to attract attention. An eye-catching button, such as a bright orange button on a white background, catches the eye immediately.

Visual appeal enhances the impact of your CTA. Adding an icon or a subtle animation makes the button more interesting and increases the likelihood of interaction. Finally, it is important to test different designs and texts with A/B testing. This way, you will discover which variants generate the most conversions and you can continue to optimize your strategy.

Mistakes to avoid

A weak CTA can hurt your conversions. Avoid some common mistakes. For example, don’t offer too many options. Focus on one clear action per landing page. Further, avoid vague wording. CTAs such as “Read more” or “Click here” add little value. Make sure the next step is logical and seamless after clicking on the CTA.

A powerful call-to-action can make or break your landing page. By designing CTAs that are clear, attractive and relevant to your target audience, you can improve your website’s performance.

Whether for lead generation, direct conversions or educational content, a good CTA motivates visitors to take action. For Ralfvanveen.com, CTAs are an essential part of the strategy to turn visitors into customers.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 78 reviews

I have been working for 12 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 January 2025. The last update of this article was on 22 January 2025. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.