Yoast SEO

Do you have or want to start your own website? Then, by all expectation, you have read several times about SEO and its added value. As a beginner, chances are you don’t have a budget available to hire an SEO consultant. However, there is still a way to take advantage of the benefits that good SEO brings: Yoast SEO. Want to learn more about Yoast and the options it gives you? Read all the important information about Yoast SEO here.

Great reading tip: Read my article on optimizing specific pages within Yoast here.

What is Yoast SEO?

Yoast SEO is a plugin that makes it possible for anyone to rank higher in Google. This plugin helps you improve pages on your website for your online findability. Look for relevant keywords yourself. These keywords serve as input for the Yoast plugin.

With SEO Yoast, you choose an easy way to apply SEO to your website. All you have to do is install the plugin. Once you have done this, you will see the Yoast ‘block’ when editing the page. At the top of the block you will see a “traffic light. Using this, you can see if your page meets SEO standards. Consider the use of your most important keyword in the headline of the page or blog, as well as the number of keywords in your text or meta description.

yoast seo

Implement improvements using Yoast

With the Yoast SEO plugin, you get to see an analysis. This analysis tells you which elements are already sufficient (green) and which need improvement (orange). Elements where much work remains to be done turn red.

Yoast is available for several programs. WordPress is the best-known example. In addition, there are many other programs for which you use the Yoast plugin.

Is Yoast SEO free?

SEO Yoast is available for free. However, you do get a less comprehensive version of this plugin. On the other hand, there is Yoast SEO Premium: this is a paid version of the plugin. To use the plugin, you pay a one-time flat fee. In return, you get access to all parts of the plugin. Not only will you have more options, you’ll also receive helpful monthly tips to improve your SEO. Yoast SEO Premium is still an affordable way to get the most out of your own website.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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My clients give me a 5.0 on Google out of 76 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 11 October 2023. The last update of this article was on 22 February 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.