Google Analytics | Granting access to an account

Would you like to give RalfvanVeen.com access to a Google Analytics account? Read how to do this in our step-by-step guide.

Go to analytics.google.com and log in with a Google account.

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When you are logged in, you will see the dashboard. This lists the latest data. To the left of the dashboard is the menu.

Click on ”Administrator” and then click on the appropriate account.

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After you click on ”administrator,” you will see 3 columns. These are Account, Property and Display. They are Google’s account levels.

Want to give us access at a level other than account level? The ”property” level covers a specific website or app. The ”View” level gives us access to a particular data view. In this roadmap, we cover how you grant us access to the ”Account”. To provide access to an account, the ”Account” column is important.

In the ”Account” column, click ”User Management”.

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Clicking on this will take you to the user rights screen. On this screen, you can manage user rights. There is a list of email addresses that currently have access to the Google Analytics account.

In addition to the e-mail address, the number of permissions a person has is indicated. As administrator, you have the ability to modify or revoke the rights of other individuals. The image below shows what rights a person can have.

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Click ”+” and then click ”add users”.

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Next, you come to a screen where you can add a new user.

Enter the email address of the Google account to whom you want to grant access.

Enter”ralf@ralfvanveen.com”. Check ”Notify new users via e-mail.” check. This way we will receive an email confirming access to the account.

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Select which permissions you want to grant.

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Choose between the following permissions:

  • Edit → can create and edit properties, views, filters, goals and more. Someone with these privileges cannot manage users.
  • Collaborate → can create and edit shared items (e.g. dashboards or annotations).
  • Read and analyze → can view report and configuration data.
  • Manage users → someone with these permissions can add and delete users and can change user permissions.

Click add. This adds us to the list of people who have access to the account.

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Once you have completed all these steps, we will receive an email notifying us that we have gained access to the account.

With the images above, we show as best we can how you grant us access to a Google Analytics account. Still not quite getting it right or want to ask something? Please email ralf@ralfvanveen.com. We will respond within an hour. ?

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 15 September 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.