Creating Google My Company

Local SEO is essential for search engine optimization today. Google My Business is a tool that allows you to manage how your business appears in the search engine. When a searcher performs a search, Google displays local businesses .

Google My Company is an important tool that is part of local SEO. It is extremely important to be visible to your target audience when they are in the area. How to do this? Read all about it in our roadmap.

This is how your business appears in search results when you have Google My Business created:

Creating Google My Company

Go to and enter the details of your business profile.

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Enter your company name here. This will appear at the top of the ”Google My Business” section

Add a location.

The next question Google asks is whether you want to add a physical location. This location is displayed on Google Maps and in the search engine when customers are looking for your business.

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Once you have entered the address of your business, you will be asked if you serve customers outside that area.

Enter whether you also serve customers outside the address just entered.

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Then you can add areas where you serve your customers. This is optional.

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Enter your company’s contact information.

This is the contact information visible to the searcher in the search engine. These are your phone number and the current URL of your website.

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Verify Google My Business

Once all the information is entered, the setup of Google My Company is complete. After this, it is important to verify your Google My Company. Verification of Google My Company is required. In this way, Google wants to combat scams. There are several ways to verify your listing.

  • By mail: Google will send a card with a verification code within 14 days. Once you enter the code in GMB you are verified.
  • SMS: in the case of this option, you verify GMB with a code you receive via SMS.
  • Mail: in this case you get an email with a link you have to click to verify.
  • Directly verify: if you get this option from Google, you have already been verified in Google Search Console.

It depends on Google which option you are offered. Verification by mail is most common.

Once your Google My Company listing is set up and verified, you’re done. Henceforth, when searchers are looking for your product and are in the area, your company will be seen in the search results. This looks something like this:

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Is something not working or do you have questions? Send an email to We will respond within an hour. ?

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 15 September 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.