SEO UPdate #13 | 15/03/2022

Already the thirteenth SEO Update, written by an enthusiastic SEO specialist. Let’s start right away.

How does Google understand videos? Google explains it!

Danielle Marshak, a product manager at Google, explains how Google understands video in a new series of videos. Here I am talking about the content of these videos. Below are the ways in brief how Google does this:

  • Audio from the video file is used to understand the spoken words.
  • The headers of the video can be read by Google to understand what is going on in the video itself.
  • Google even understands objects, animals and movements in the video. This is harder for Google to understand than the above points, though.
  • Structured data in the videos is also used to gain a better understanding of this.

About structured data, Danielle emphasizes that this is really still important. Google is still, compared to understanding written content, in the early stages of understanding video content.

The parameter tool is too “scary” for SEO specialists

According to John Mueller, the parameter tool is a scary tool for many SEO specialists. In the first place, he advises against using them if you are not an SEO specialist, which is quite understandable.

The parameter tool allows you to specify from within the GSC what Google should do with certain parameters. This is no longer possible from a GSC account with domain authentication. So this is an obsolete tool in the GSC.

See screenshot for the parameter tool.

Personally, I also just prefer to work with noindex tags or the Robots.txt to tell Google what I want with my parameters. So this is what I would also advise my clients to do.

Short news

Do you have a minute? Then we discuss the fast news. Quick, but no less important because of that.

That’s it again. Hopefully you learned a lot and can apply this for your own accounts. Good luck!

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 November 2023. The last update of this article was on 22 November 2023. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.