Use an efficient cache policy for static items

Do you have your website analyzed for speed? You may then get the suggestion Use an efficient cache policy for static items. What is Use an efficient cache policy for static items and how exactly does it work on your website? I discuss this suggestion at length here.

What is Use an efficient cache policy for static items?

Use an efficient cache policy for static items is an advice Google PageSpeed Insights may give you when analyzing a Web site. Previously, you got the advice “Make use of browser caching. (1)

The efficient cache policy

It is beneficial for both search engine optimization and for the user of your website that it loads quickly. There are lots of things that affect the speed of a Web site, and cache policy is one of them. Caching is the process by which a browser saves copies of your pages: this makes them faster to load for future visitors.

Enabling caching for your website is therefore an important step. An efficient cache policy is also important: with this, you ensure that it takes much longer for the browser to clear a cache: if this happens often, you don’t gain much from caching. You get an efficient cache policy by optimizing the expiration period of cache with headers.

The impact of Use an efficient cache policy for static items on SEO

Use an efficient cache policy for static items is smart advice and potentially impacts the SEO of a website or page. Following this advice may cause a Web site to load faster. Fast load time is one of the important arrow points of SEO. It is important to note, however, that speed depends on several things; this ensures

My advice

Google does not provide much clarity on what exactly provides search engine optimization, but it is clear that they give advice such as Use an efficient cache policy for static items to improve website performance, possibly including SEO.

We recommend getting started with the right plugins for efficient cache policies: it is also possible to engage web hosting that will make these adjustments for you. This doesn’t cost you any time yourself and besides, with good hosting you are assured of the best results.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.



Verbter points for speed

General tips


  1. Serve static assets with an efficient cache policy. (2019, May 2). Chrome For Developers.

Frequently Asked Questions

What does What does “use an efficient cache policy for static items” mean?

Use an efficient cache policy for static items is one piece of advice that Google Mimicked Insights can give you when an analysis of your website is done. Previously, you would see the text “Use browser caching” here.

What is the impact of Use Efficient Cache Policy For Static Items on SEO?

It is advisable to follow this advice. In fact, it can cause your website to load faster. And now that’s another important part within SEO and can get you higher rankings.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 4 April 2024. The last update of this article was on 4 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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