Use an efficient cache policy for static items

Do you have your website analyzed for speed? You may then get the suggestion Use an efficient cache policy for static items. What is Use an efficient cache policy for static items and how exactly does it work on your website? I discuss this suggestion at length here.

What is Use an efficient cache policy for static items?

Use an efficient cache policy for static items is an advice Google PageSpeed Insights may give you when analyzing a Web site. Previously, you got the advice “Make use of browser caching. (1)

The efficient cache policy

It is beneficial for both search engine optimization and for the user of your website that it loads quickly. There are lots of things that affect the speed of a Web site, and cache policy is one of them. Caching is the process by which a browser saves copies of your pages: this makes them faster to load for future visitors.

Enabling caching for your website is therefore an important step. An efficient cache policy is also important: with this, you ensure that it takes much longer for the browser to clear a cache: if this happens often, you don’t gain much from caching. You get an efficient cache policy by optimizing the expiration period of cache with headers.

The impact of Use an efficient cache policy for static items on SEO

Use an efficient cache policy for static items is smart advice and potentially impacts the SEO of a website or page. Following this advice may cause a Web site to load faster. Fast load time is one of the important arrow points of SEO. It is important to note, however, that speed depends on several things; this ensures

My advice

Google does not provide much clarity on what exactly provides search engine optimization, but it is clear that they give advice such as Use an efficient cache policy for static items to improve website performance, possibly including SEO.

We recommend getting started with the right plugins for efficient cache policies: it is also possible to engage web hosting that will make these adjustments for you. This doesn’t cost you any time yourself and besides, with good hosting you are assured of the best results.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.

General

• What is the website speed
• Website speed: The division between marketing and development
• The influence of SEO on UX
• The influence of web design on SEO
• SPAs and SEO
• What are the Google Core Web Vitals?

Tools

• Autoptimize
• Pagespeed.Compare
• W3 Total Cache
• Tools Pingdom
• Google Pagespeed Insights
• GTMetrix

Verbter points for speed

• First Contentful Paint (FCP)
• Time To First Byte (TTFB).
• Time To Interactive (TTI).
• Image for Largest view with content (LCP) preloaded
• Enable text compression
• Reduce the CSS
• Total Blocking Time (TBT).
• Speed Index
• Reduce JavaScript
• Largest Contentful Paint
• Avoid an overly large DOM
• Delete unused CSS
• Remove unused JavaScript
• Deliver images in modern layouts
• Connect in advance to required origins
• Preventing obsolete JavaScript from being delivered to modern browsers
• Remove duplicate modules from JavaScript
• Avoid multiple redirects
• Encode images efficiently
• Use lazy loading
• Load important requests in advance

General tips

• Tips for quickly loading a video
• Using Edge SEO for a faster website
• Installing a Content Delivery Network for SEO
• Optimizing images for SEO
• The influence of hosting on SEO