In this article, we talk about what a footer means and what it can do for your SEO. First, we explain what it is. Then, based on a brief history, we’ll tell you the best way to set up a footer. In the end, we conclude how to use it in the most optimal way to improve the findability of your website.


A footer is the opposite of a header. This is because a header is at the top of the website and a footer is at the bottom. In addition, the two contain very different information.

A footer is a fixed part of the website, at the bottom of the page. Visitors expect to find important information such as opening hours at the bottom of the page.

Footer as an SEO tool

The structure of a footer has changed significantly in recent years. It was common to post pages such as disclaimers, privacy statements or copyright rules. After this, the power of links became clear and footers were chock full of links. By now we know that too many links does not benefit your website.

It is important to put only relevant links in the footer. When there are too many, you run the risk that both as Google and the visitor ignore the footer. There must be balance. When the number of relevant links and information are balanced, it promotes the findability of your website. This makes it an excellent tool for optimizing your SEO.

Footer | Glossary

What’s in a footer?

The history of the footer shows that there must be added value for the visitor. Added value is created the moment you put the right information in the footer. In this way, it optimizes your findability. Use statistics and see what the most popular topics are. Based on this, put relevant topics in the footer. It is also important to put desired call-to-actions in it. For example, a newsletter sign-up form, social media platforms or a contact form. Practical information also belongs in the footer. These include opening hours, directions and terms and conditions.


An informative and clear footer is important for a strong website. The visitor expects it to contain practical information. Also, the most popular topics should be in the footer. This way, a visitor can quickly scroll down the page to go directly to the desired page. Overview and relevance are the two most important concepts when creating the footer. When the footer is set up correctly, the website gets “plus points” from Google. This is conducive to your SEO!

Frequently Asked Questions

What is a footer?

If you have a website then you have a header and a footer. The header is at the top of your website and the footer is always at the bottom. Every website has a footer; it is a permanent part of your page. Important data can be placed at the bottom. In the footer, put only the relevant links.

What is the impact of Footer on SEO?

If you have properly set up your footer on the website then google will give the website plus points. It is then conducive to your SEO. To have a strong website, you need an informative and clear footer. It’s better to put the most important topics in the footer of your web page.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 15 September 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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