Google Pagespeed Insights

Want to know how well your website is doing? Then use Google Pagespeed Insights . Also called PSI. This shows how fast your website is. Both on desktop and mobile versions. Read more about Google Pagespeed Insights below. Such as what PSI is and how to deploy it.

What is Google Pagespeed Insights?

Google Pagespeed Insights is commonly referred to as PSI. PSI gives you both lab data and field data. Based on that, scores are determined. These are indicated in three categories: good, improvement needed and moderate. This gives you a clear understanding of where you can improve when it comes to speed.(1)

Multiple types of data

Both data are relevant to the performance of your website. Also, both types of data have advantages and disadvantages. The lab data are used to determine your performance score. This is good when this is above 90. Below 50 is moderate. So in between there is room for improvement. Field data are used to determine user experience.

For this purpose, FCP, FID, LCP and CLS are considered. The categories for field data are also given another color: green, orange or red. These colors visually represent which aspects are strong and weaker for the user experience.(2)

Impact on SEO

Google Pagespeed Insights has no direct impact on SEO. Indirectly, the data and analysis provides insight. With those insights, it is possible to improve your speed in certain areas. Faster websites have a better score and thus are shown higher in the search engine. So you use PSI as a tool to improve your SEO. It indicates where this is possible. It is up to you to implement the improvements.

My advice

So our advice is to take advantage of this. With Google Pagespeed Insights, you get useful and targeted insights. Specific areas of your website that are slower are indicated. Maybe your overall performance is fine, but there are certain aspects where it could be faster. You can see that with PSI. This is how Google Pagespeed Insights helps your website toward optimization.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.

General

Tools

Verbter points for speed

General tips

Resources

  1. About PageSpeed Insights. (s.d.). Google For Developers. https://developers.google.com/speed/docs/insights/v5/about
  2. About PageSpeed Insights. (s.d.-b). Google For Developers. https://developers.google.com/speed/docs/insights/v5/about#:~:text=is%20considered%20poor.-,Metrics,indicated%20with%20a%20green%20circle

Frequently Asked Questions

What is google pagespeed insights?

Google PageSpeed Insights is a tool created by Google to accurately test website speed. This tool was originally created to give SEO specialists and website owners tools to optimize website speed on their own (this is convenient, considering it recently became an official ranking factor).

What is the impact of Google Pagespeed Insights on SEO?

Google pagespeed gives you insights into how your website is performing. Should there be lesser parts, you can improve them. This will improve overall performance. The faster your website is, the higher Google’s ranking will be.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 19 April 2024. The last update of this article was on 19 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.