Structured data testing tool

Those who want to know how detailed their page displays, use the structured data testing tool. This tool is the precursor to the rich results test. Both tests focus on the same thing: how effective structured data is. The more structured data, the richer your search engine results.

What is the structured data testing tool?

Structured data is the data that appears with your page in search results. This can be anything. For example, reviews, prices, availability or images. With the structured data testing tool you check whether all structured data is displayed. If not, you get an error message.(1)

How the testing tool works

The test shows which elements are displayed in the search engine. It is possible to add your own data to your page. You do this via Microdata, RDFa or JSON-LD. This is called a markup. That’s what the test looks for. Upon finding a markup, the tool displays it. This shows you what information is displayed with the results.

It’s not just about additional information with structured data. Another reason to use this is to better highlight the relevance of your page or website.

Impact on SEO

More information and thus richer results result in a higher position in search results. The more details known about your page or website, the more relevant it is to the search query. Structured data are key to this. It makes your results richer and more relevant. This is how you ensure a better SEO position. The structured data testing tool helps you check.

My advice

So be sure to take advantage of that. It is a simple check that is valuable for your SEO. You simply use the tool through your browser. Nothing needs to be installed for it. Pages on intranet or that are password protected can also be tested with this. Using the test is easy. Implementing the structured data can be more complicated.