Enable text compression

Looking for ways to improve the speed of your website? One piece of advice you may get is Enable text compression. What is Schakel text compression in and to what extent is it important to follow this advice? We explain it to you here.

What is Switch text compression in?

Enable text compression is advice you may get when analyzing your Web site. It has to do with shrinking files on the page so that it promotes loading speed. This makes your Web site even more attractive to visitors.(1)

So important is fast loading time

Internet users prefer to browse fast websites: therefore, the loading speed of a web page is very important. Does it take too long? Then visitors quickly disappear again to another website that does load quickly. A Web site consists of numerous files that a browser must load before it is available to a visitor. This is a matter of seconds, but sometimes it takes just a little too long.

One of the files you need to consider are text-based resources. Loading these resources consumes a lot of data and this means that the website will load slowly. Enabling text compression is then a good solution.

The impact of Enable text compression on SEO

Enable text compression potentially impacts the SEO of a website or page. It has the ability to improve the speed of your website or page. This makes a website more attractive to the visitor in the first place, but therefore also to the search engine. Fast websites are more likely to rank higher in search results. Other issues also come into play, so just turning on text compression is not always enough.

My advice

We recommend following the advice Turn on text compression. In most cases, you will need the help of your web hosting: they need to set the gzip compression on the web server. This is very important because by doing so you make the text files smaller and the website loads faster.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.

General

Tools

Verbter points for speed

General tips

Resources

  1. Enable compression. (s.d.). Google For Developers. https://developers.google.com/speed/docs/insights/EnableCompression

Frequently Asked Questions

What does “Enable Text Compression” mean?

“Enable text compression” is one possible piece of advice you might get when you analyze your Web site. It refers to the fact that your files are of such size that they have a negative impact on the loading speed of your page. Reducing them makes your site faster and more attractive.

What is the impact of “Enable Text Compression” On SEO?

“Switch text compression” can certainly impact SEO. Following the advice will make your site faster and thus more attractive to visitors but also the search engines. So it can get you a higher ranking. But there are many other things that contribute to this.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 19 April 2024. The last update of this article was on 19 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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