Tracking code

Tracking what visitors do on your website to make the most of it for the SEO campaign? The use of a tracking code is very interesting here. What is a tracking code and what are the benefits of this? Here we explain the concept to you in detail.

What is tracking code?

Tracking code is a piece of code that makes it possible to track visitors to a Web site and map its activities. Among other things, cookies are a form of tracking code.

Relevant information through tracking code

Using tracking code is very interesting for optimizing a page for the search engines. The more relevant information is known about visitors and users, the more specific and optimal the marketing strategy is.

It is also possible with tracking code to follow a visitor on the Web site, providing clarity about the visitor’s behavior on a Web site. There is, however, the question of what the implications of a tracking code are for the user’s privacy, since a great deal of information arises from it.

Tracking Code _ Glossary

The impact of tracking code on SEO

Tracking code certainly has an impact on the SEO of a website or page. It is an important part of optimizing a page for the search engine. The relevant information about visitors makes it possible to optimally set up the website to achieve the best results and maximize organic findability. Personalized data is not always necessary, so you do not compromise the visitor’s privacy.

My advice

We recommend using tracking code to track visitors and their activities on a website. This provides a lot of interesting information and the opportunity to tailor your SEO strategy accordingly. Hiring an SEO consultant may be very helpful so you can be sure this is done the right way.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 15 September 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.