Time To Interactive (TTI).

The faster a website is, the better. One way to speed up the website is to gather information on Time to Interactive, among other things. What is Time to Interactive and how important is it to your website? We explain it to you on this page.

What is Time to Interactive?

Time to Interactive (TTI) is a measurement method for determining how long it takes for a Web page to become fully interactive. The lower the Time to Interactive, the better: your website should be as fast as possible to get the optimal results.

The workings of Time to Interactive

Speed is everything on the Internet. Did you know that website visitors drop out if a website takes longer than 3 seconds to load? 3 seconds is very little, but reducing this time is very costly when it comes to retaining visitors. Among other things, Time to Interactive makes it possible to measure website speed.

The Time to Interactive has everything to do with the speed of a Web site: the visibility of content takes precedence over the interactivity of a Web site. In doing so, you may be sacrificing user experience. Full commitment to a good Time to Interactive sometimes means that although the website appears fully loaded, as a user it is not yet possible to do anything with it.

Time To Interactive _ Glossary of terms

The impact of Time To Interactive on SEO

Time to Interactive certainly plays an important role in the SEO of a Web site or page. It is a way of determining how much time it takes for the whole page to load. Improving Time to Interactive may pay big dividends, including for search engine optimization. Keep in mind, however, that the user experience may go down.

My advice

We recommend checking what the website’s current Time to Interactive is. Based on this, it is possible to make changes. Among other things, certain modifications are possible in JavaScript that have a positive impact on the TTI, which also boosts SEO. A developer or programmer will help you make changes so that you benefit!

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.



Verbter points for speed

General tips

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.