As a business, it makes sense to offer your customer the best possible service in order to optimize service. The use of omnichannel is an example of this. Learn more about the term omnichannel here.

What is omnichannel?

Omnichannel is a form of marketing. It is a sales strategy where the customer receives optimal service. This involves multiple channels interacting to ensure that service is optimal for the customer. Approach, experience and offer completely overlap and create a good experience for the customer.

How omnichannel works in practice

Omnichannel is a good strategy to make a customer experience as pleasant as possible. In practice, the omnichannel strategy works as follows. A customer would like to purchase a product but is not home to receive the package. The company offers the option to still place the order, but to pick up these products at a store location near you.

The term multichannel is also common, but it is not the same as omnichannel. In a multichannel strategy, on the contrary, the different channels do not work well together, which means there is not always good service to the customer.

The impact of omnichannel on SEO

Omnichannel does not directly impact a website’s SEO. However, a well-executed omnichannel strategy does ensure that visitors are more likely to order from you again because they have received a good customer experience. The more visitors re-order, the more relevant your website is and the higher you will rank in search engine rankings.

My advice

By implementing the omnichannel strategy, you choose to use multiple channels to provide a good experience to the customer. This is a smart way to keep customers coming back for another purchase.

We recommend using the omnichannel strategy. However, it is important to determine in advance the extent to which this is attractive to your business. It is always possible to have a conversation with an expert on how to create a good strategy.

Frequently Asked Questions

What is Omnichannel?

Omnichannel is marketing method in which the strategy is to give the customer an optimal customer experience. This involves some interaction between different channels that overlap to provide the most optimal customer experience.

What is the impact of Omnichannel on SEO?

Omnichannel per se will have no impact on SEO. It does ensure that, if executed properly, customers are more likely to come back to you for a purchase. This is because they had an optimal customer experience. Returning visitors make your site more relevant, which in turn increases its ranking in search results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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