Big Cartel

Do you want to start a webshop for your creative work? Then use Big Cartel. Big Cartel is run by artists and designed for artists. In the broadest sense of the word. Not large companies, but small groups of creatives or just individuals are Big Cartel’s target audience.

What is Big Cartel?

Big Cartel is an e-commerce software focused on the arts. Creative works and merchandise are sold through Big Cartel web shops. Big Cartel does not charge commission amounts for this. So the profit from the sales is yours as the seller. The cost is relatively low. Gold is free. Platinum and Diamond are paid options. For this, you pay a lot less than for other e-commerce software.

Webshop for the creative

A free option also gives you fewer options. Per product you get only 1 photo for example. For Platinum or Diamond, these are 5. Platinum has more options than Gold. For example, Google Analytics, inventory tracking and bulk editing capability. These options are also there for Diamond. The difference between Diamond and Platinum is the number of products you can offer on your webshop. These are 50 at Platinum and 500 at Diamond. For Gold, these are only 5. It is always possible to do actions for your shop and track shipping.

Big Cartel _ Glossary of terms

Impact on SEO

Although Big Cartel lets you know little about the SEO, it is possible to have an impact on the SEO from within your web shop. You ensure a better position in search results for your shop with a number of points. These include metadata, the URLs for your product pages and the speed of your page. Metadata ensures relevance. Easy and recognizable URLs get visitors. And fast pages generally already come up higher in search results.

My advice

As a small business owner or artist, Big Cartel is what you need. Focused on small-scale sales and aware of intellectual property. Larger e-commerce software is unaware of the values involved in the arts and creative industries. For a large business or selling non-proprietary products, Big Cartel is not what you need.


Frequently Asked Questions

What is Big Cartel?

Big Cartel is an e-commerce platform focused on the art trade. Works of art are sold through Big Cartel’s web shops, among others. In doing so, you as a seller pay no fee to Big Cartel. There is an entirely free version (Gold) and two paid versions (Diamond and Platinum).

What is the impact of Big Cartel on SEO?

As such, Big Cartel is not releasing much about SEO. From your shop you can take care of this, of course. You can do this in a number of ways. Make sure your webshop works fast, make sure you have good meta data and good pages with product information. This will ensure relevance and your site will be found well. All things that have a positive impact on your site’s ranking in search results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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