Use video formats for content with animations

Funny animations or other visual content have the power to make your website even better, but you may be sacrificing website performance in the process. One piece of advice you may get is Use video formats for content with animations. What is Use video formats for content with animations and how do you follow this advice? On this page you will find all the answers.

What is Use video formats for content with animations?

Use video layouts for content with animations is one possible piece of advice Google PageSpeed Insights gives you when you have your website analyzed. Content with animations, such as GIFs, may cause poorer performance on the website, and this is well solved.

Animations on the website

The use of animations on a website often make the visitor’s experience better, but unfortunately it also happens that it affects your website’s performance in a negative way. Loading GIFs is quite demanding and one of the things you have to adjust is the file.

You have to convert the GIF to a video format, and this is not an easy process, as you first have to choose which file to use and then you have to convert the file formats.

Use Video formats _ Glossary of terms

The impact of Use video layouts for animated content on SEO

Use video layouts for content with animations potentially impacts the SEO of a website or page. Using such content is attractive to the search engine, but it should not take too long to load. Therefore, making the right adjustments is an important step in the right direction and possibly a way to get a higher ranking in search results.

My advice

GIFs or other animations on the website? We recommend using GIFs when it actually adds something to your website. This way, making the necessary adjustments is worthwhile: in fact, it takes quite some time. In addition, it is possible to hire an expert to apply these changes so that you do not have to do it yourself.


Frequently Asked Questions

What does “Use Video Layouts For Content With Animations” mean?

Use “video layouts for content with animations” may be advice you get from Google PageSpeed Insights at the time you have an analysis of your website performed. Pages with lots of animations such as video clips and GIF files can reduce the performance of your site. You can solve this by following the advice.

What is the impact of “Use Video Layouts For Content With Animations” on SEO?

The advice “use video layouts for content with animations” can certainly affect your SEO. The use of this type of content is certainly appreciated by Google, provided it loads fast enough. Following the advice given will help you along the way.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 27 August 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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