Google Trends

Want to capitalize on trends and attract lots of visitors to your website as a result? Using Google Trends is one option here. What is Google Trends and what use is it to you in online marketing? Here you will find a detailed explanation of this concept.

What is Google Trends?

Google Trends is part of Google: this service shows the most popular searches. This involves a subdivision of various languages and regions. With Google Trends, for example, you can see what people in the Netherlands search for the most.

The value of Google Trends for online marketing

A service like Google Trends ranks the volume of searches and then classifies them by popularity. They usually involve newsworthy topics, famous people or major events. It is important to note, however, that search volume is not all-important.

Responding to trends is possible with the creation of related content. Furthermore, Google Trends allows you to see what the popularity of a search query is in online marketing.

The impact of Google Trends on SEO

Google Trends certainly has an impact on a website’s SEO. Conduct a keyword research on Google Trends to find out the most popular keywords are on Google. Because you look back up to two years of data, you recognize the keywords that are growing in popularity. You then use these on your website. This offers opportunities for improving a website’s findability.

My advice

What makes Google Trends a valuable addition to an SEO strategy? Google is the most widely used search engine in the world, collecting and presenting results: therefore, using Google tools is most recommended.

I recommend using the right keywords in optimizing your website. This is one of the most important parts of SEO. Keeping an eye on trends also makes you start to see opportunities.


Frequently Asked Questions

What is Google Trends?

Google Trends shows you the most popular searches, broken down by different regions and languages. For example, you can see what search query residents of the Netherlands do most often.

What is the impact of Google Trends on SEO?

Google Trends helps you find out what the most frequently used searches are. You can look back up to a maximum of two years. So this also allows you to see which search terms are increasing in popularity. You can then use these again for your website. With this, you can make your site even more findable.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 17 January 2024. The last update of this article was on 22 May 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.