Search Engine

It’s probably one of the most familiar terms you’ll encounter when you’re interested in SEO: search engine. But what exactly does the term search engine mean and what are your options for optimization? You can read about that here!

What is a search engine?

A search engine is an online means of looking up something on the Internet. All websites on the Internet can be found through the search engine. The most well-known search engine is Google, but Internet users also have the option of using other search engines such as Yahoo, Bing and Ask.

Search engine optimization

In the 1990s, it was first possible to look up Web pages using a search engine. Then Google came up with a search engine based on a PageRank: the order of search results was determined by the number of backlinks. Today, search engines are getting smarter and search engine optimization is very important to be more findable. It is no longer necessary to type a website into the search bar: even entering relevant keywords will get you to the right website.

search engine

The impact of a search engine on SEO

A search engine has a big impact on a website’s SEO. Every website on the Internet and everything on a website that is of interest to Internet users is in the search engine.

Different metrics create the order of results in the search engine. The use of keywords, search terms, loading speed, links and regular posting of new content are important to rank high in the search engine.

My advice

Ranking high in the search engine is attractive to any website. The higher you are ranked, the more visitors and the better the results. We recommend opting for search engine optimization. A good online strategy is important here. Setting up websites for Google is possible with the help of SEO specialists. A specialist in SEO knows what actions are needed to rank high in the search engine.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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