Search Engine
Senior SEO-specialist
It’s probably one of the most familiar terms you’ll encounter when you’re interested in SEO: search engine. But what exactly does the term search engine mean and what are your options for optimization? You can read about that here!
What is a search engine?
A search engine is an online means of looking up something on the Internet. All websites on the Internet can be found through the search engine. The most well-known search engine is Google, but Internet users also have the option of using other search engines such as Yahoo, Bing and Ask.
Search engine optimization
In the 1990s, it was first possible to look up Web pages using a search engine. Then Google came up with a search engine based on a PageRank: the order of search results was determined by the number of backlinks. Today, search engines are getting smarter and search engine optimization is very important to be more findable. It is no longer necessary to type a website into the search bar: even entering relevant keywords will get you to the right website.
The impact of a search engine on SEO
A search engine has a big impact on a website’s SEO. Every website on the Internet and everything on a website that is of interest to Internet users is in the search engine.
Different metrics create the order of results in the search engine. The use of keywords, search terms, loading speed, links and regular posting of new content are important to rank high in the search engine.
My advice
Ranking high in the search engine is attractive to any website. The higher you are ranked, the more visitors and the better the results. We recommend opting for search engine optimization. A good online strategy is important here. Setting up websites for Google is possible with the help of SEO specialists. A specialist in SEO knows what actions are needed to rank high in the search engine.
