Getting a website to rank as high as possible in Google? In any case, it is important to make sure that bots crawl and review your website. What is crawling and to what extent does it impact the SEO of a website or page? You can read all the answers on this page.

What is crawling?

Crawling is indexing and analyzing a Web site. There are bots that perform this analysis. While crawling, they look for relevant information, which causes them to deem your website relevant or irrelevant and therefore rank a certain way in search engine results.

This is what bots judge your website by

Exactly what algorithms search engines use today is not known. What is known is that these algorithms determine how a website ranks in search engine results. The more relevant a page is, the better it ranks in the search engine and impacts online findability. By crawling, bots assess your website.

Ratings are based on a number of criteria, including a website’s popularity, website content and content, as well as links and website speed.

Crawling _ Glossary of terms

The impact of crawling on SEO

Crawling certainly has an impact on the SEO of a website or page. The better bots crawl your website, the more opportunities there are to rank high, the better the organic findability. On the other hand, good SEO is also necessary for bots to crawl better. The interaction between SEO and crawling ensure a good crawl budget and provide better search engine results.

My advice

A website must be attractive to visitors, of course, but it is also important to optimize the site for the bots so that they index and analyze your website optimally.

We therefore recommend keeping a clear structure on the website, making it easy for bots to examine it. Remove redundant pages and dead links so they do not affect your website’s rating.

Frequently Asked Questions

What is crawling?

Crawling is part of the process of Google analyzing a Web page. Googlebot passes by a page through hyperlinks. This process of crawling from page to page is referred to as “crawling.” Note that crawling does not yet mean indexing. During crawling, the desirability of indexing the page in question is tested.

What is the impact of Crawling on SEO?

The better your website is built, the better the bots can crawl it. This in turn ensures better ranking in search results and better results. So very important.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.