What types of ads can you use to reach your target audience and get the best results? One way to do this is by posting an advertorial. What is an advertorial and what are your options in this? We explain the concept to you.
What is an advertorial?
An advertorial is a form of advertisement that involves an editorial. It doesn’t have to be an ad in print media; placing advertorials online is also common. An advertorial there is a combination of an advertisement and an editorial.
The forms of an advertorial
An advertorial looks like an informative article, but has a commercial message. In most cases, an advertorial praises a particular company or product. Several forms exist in this regard. Place an advertorial in the form of journalistic content, where a company has the primary interest. Another option is to post an image for highlighting a product, service or brand.
The purpose of an advertorial is almost always to sell a product or service. It is also possible to place an advertorial online in the form of a landing page or guest blog from other websites. This is how you bring attention to your product or service.
All types of advertorials listed
|Type of Advertorial
|1. Traditional print advertorial
|This is an advertisement in the form of an editorial in a print publication, such as a magazine or newspaper.
|Companies that target a specific, often older, demographic that still reads print media regularly.
|2. Digital advertorial
|This is an online article or blog post that mimics the style and format of the surrounding content, but is sponsored by a brand.
|Companies looking to expand their online presence and reach a broader, digital savvy audience.
|3. Video advertorial
|This is a sponsored video content piece often posted on social media or in-stream on video platforms.
|Companies looking to share their message in a visually appealing and engaging way, ideal for brands targeting a younger audience.
|4. Sponsored social media post
|This is an ad that looks like a regular social media post, often created in collaboration with influencers.
|Brands that want to associate with certain influencers or reach a specific social media audience.
|5. Native advertising
|This is a subtle form of advertorial that mimics the look and feel of the platform on which it appears.
|Companies looking to deliver valuable, relevant content in a less intrusive ad experience.
|6. Podcast advertorial
|This is a sponsored message or story embedded in a podcast episode.
|Brands targeting the growing number of podcast listeners ideal for products or services related to the podcast’s topics.
The impact of an advertorial on SEO
With the right use of an advertorial, you benefit from beneficial effects. An advertorial’s biggest goal is to sell a product or service: when successful, it has a positive impact on SEO. Consumers find your website more often and better. The findability of your website increases by using an advertorial.
Using an advertorial certainly has benefits. However, it is important to know what your target audience is and what form best suits it. By setting the right tone and reaching the right audience, it is very possible to profit from your advertorial. Also choose the right platform, preferably a newspaper or blog that you know your target audience reads.
Frequently Asked Questions
What is an Advertorial?
An advertorial involves advertising in a particular editorial. It is basically a combination of a particular article and an advertisement with the purpose of promoting a particular product. This can be in print such as a magazine, for example, but often involves online articles.
What is the impact of Advertorial on SEO?
If you know how to make use of advertorials in the right way, there can be very beneficial benefits. It does affect your Site’s SEO. If you use an attractive advertorial, the findability of your site will increase and you will also attract more visitors, which in turn has beneficial effects on conversion.