Ahrefs is a widely used SEO tool, well known basically everywhere in SEO-land. Ahrefs provides insights into search terms, volumes, website positions and more. It is a useful tool to use to determine your content strategy or to obtain such a competitor analysis. In this blog, we explain what we ourselves use most of the tool for our own clients and exactly how we do it.

The cost of Ahrefs

Ahrefs is not a free SEO tool. For a subscription, you pay $180 a month.

However, cheaper subscriptions are available. For $99 a month or even completely free. Then keep in mind that you don’t have all the tools and data at your disposal.

The dashboard

The dashboard is the first thing you see when you open Ahrefs. You will see general details of all your projects here. For example, you can see the domain rating, the number of backlinks and the organic traffic achieved. You can see where there are areas for improvement and make adjustments right away.

Ahrefs | Glossary

The site explorer

At the top of the site, you’ll see several pages where you can go within Ahrefs. Next, after the dashboard, is the site explorer.

In the site explorer, enter a domain name, your own or (more importantly) your competitors’. You will then see important information from that site, such as the number of backlinks, the amount of organic traffic and more.

You can easily see here how your competitors are performing relative to your own site and base a sound strategy on this.

The keyword explorer

After the site explorer, you will find the keyword explorer. A frequently used page by ourselves. Namely, in the keyword explorer, you enter keywords or terms you want more information about. You can see here the volume of a search term (how much is it looked up by people) and also get suggestions of related search terms. So this is a good way to set up a content strategy.

Rank Tracker

With the Rank Tracker, you can see the development of your projects. You can see here what your position is in Google for certain keywords. Among other things, you will see information about your current positions, the expected traffic for a keyword and your average position.

You can also use the Rank Tracker to see right away which search terms you have dropped for and act accordingly.

Want to know more about Ahrefs?

These are the tools we use daily from Ahrefs within our own agency. However, these are not all the functionalities of Ahrefs: it has much more to offer. For example, consider the Site Audit and Content Explorer. Want to know more about these features within Ahrefs and/or learn more about Ahrefs and how to use it? In our SEO course, we explain in great detail how to use Ahrefs directly for your own business. Still prefer advice from an experienced SEO specialist? Contact us. If so, we will be happy to help you.

Continue reading about Ahrefs?

Continue reading about Ahrefs? Check out all my articles below about how I use Ahrefs on a daily basis for my clients.

Frequently Asked Questions

What is Ahrefs?

Ahrefs is a well-known SEO tool that is widely used. The tool gives you insight into things like volumes, search terms and positions of websites, among other things. It’s a good way to determine a content strategy and prepare a good competitor analysis.

What is the impact of Ahrefs on SEO?

When you open Ahrefs, the first thing you see is the dashboard. Here you can see all the basic information about your projects. Consider the number of backlinks, domain rating and the amount of organic traffic to your website. That way you have insight into where you can improve things. Making the changes will have a positive impact on your SEO.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.