CPS

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What is CPS?

CPS is an abbreviation for the term Cost Per Sale. With CPS, the owner of a Web site with the ad buys an amount per sale by the provider. Cost Per Sale is a lot less risky than PPC because you only get money after the purchase is completed.

How Cost Per Sale Works

Affiliate marketing in particular involves CPS. If a sale results from the referral, then the administrator will receive money for it. Therefore, there is often an agreement between the two parties.

The owner of a website with the advertisement receives money at the time when a sale has taken place based on the posted advertisement. This makes it a lot more specific than CPA (Cost Per Action) because it allows for all types of actions. Based on a cookie or unique link, the advertiser determines the origin of the customer and pays the website owner accordingly.

The impact of CPS on SEO

CPS certainly has an impact on the SEO of a website or page. It is a good way to generate traffic on your website. This is good for the SEO and online findability of a website and potentially makes you relevant and rank higher in Google. The use of CPS is additionally possible with search engine advertising.

My advice

We recommend using a Cost per Sale system. This way, as a company, you only pay out when there is an actual sale. In addition, it is also attractive to the website owner within affiliate marketing. It is always possible to request more information about this from an online marketing agency or SEO consultant.


Frequently Asked Questions

What is CPS?

CPS stands for Cost Per Sale. In this, the webmaster of a site on which an ad is offered receives an amount per sale of what is offered. For the selling party, Cost Per Sale is less risky because payment is only required when something is sold.

What is the impact of CPS on SEO?

CPS is a great way to generate traffic on your website. Of course, this in turn is positive for your site’s SEO. It ensures that your site becomes more relevant and thus gets a higher ranking in search results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.