Calculate the cost of an action a user performs on your website? With CPA, you get more insight into spending and costs. What exactly is CPA and what use is it to you? We are happy to explain the concept to you here.

What is CPA?

CPA is a term to indicate how much online advertising costs based on the action a user takes. CPA stands for Cost Per Action. This action includes downloading a file, filling out a form or completing a purchase.

CPA on non-direct sales

CPA captures the value of a particular action. Is it about selling a product? The CPA is then easily calculated based on the profit margin. Determining the CPA based on other actions is trickier because there are no hard numbers in this case. Non-direct sales such as a quote request or contact request may be of interest for CPA mapping.

CPA | Glossary of terms

The impact of CPA on SEO

CPA has no direct impact on the SEO of a website or page. Using CPA, you determine how much an ad costs based on an action. This does not say much else about search engine optimization.

However, the results of a CPA may have an impact on SEO: the better the results, the more traffic and conversion on your website: these are important parts of search engine optimization.

My advice

CPA is especially valuable when it comes to measurable conversion. And while CPA is also applicable to actions without direct sales, it is a lot trickier.

We recommend first mapping the sales funnel to determine the value of each step. In the case of a quote request, you need the number of quote requests on the site, as well as the number of forms from which customers are registered and the success rate that comes from this. Enlisting the help of an expert in this field also provides the necessary clarity and options.

Frequently Asked Questions

What is CPA?

This is a term that indicates how much online advertising will cost based on the action a user takes. CPA in full is called Cost Per Action. The actions you can do include downloading a file, completing a purchase or filling out a form.

What is the impact of Cpa on SEO?

It has no direct impact on a website’s SEO. With the help of CPA, you determine how much an ad costs based on an action. It says nothing about search engine optimization. A possible impact on SEO it could have on the results you’re going to get.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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