Largest Contentful Paint (LCP)

It is one of the most important parts of good SEO: fast load time. One way to achieve this is with a good Largest Contentful Paint. What is Largest Contentful Paint and what are the causes of a poor score in this area? I discuss the concept in detail here.

What is Largest Contentful Paint?

Largest Contentful Paint is a metric for determining the speed of a Web site. It measures how long it takes for the largest element on a page to fully load and be visible to the visitor.(1)

The importance of good Largest Contentful Paint

There are a number of ways Google measures the speed of a Web site. One way this is done is with the Largest Contentful Paint (LCP). The LCP is one of the most important metrics for measuring speed, along with Cumulative Layout Shift (CLS) and Speed Index.

Strong content is no longer the only thing that gets you to the top of Google. Providing a good user experience is also important to rank as high as possible. A bad LCP may be caused by low server response time, display blocking by JavaScript and CSS, or slow loading of images and other elements.

The impact of Largest Contentful Paint on SEO

The Largest Contentful Paint certainly has an impact on the SEO of a website or page: when the first element of a website loads quickly, it is obviously good for the load time of a page. In addition, it is also positive for the user experience. Making the customer journey as pleasant as possible; one way to achieve that is with a good Largest Contentful Paint. And along with improving the CLS and Speed Index, improving Largest Contentful Paint is another way to rank higher in search results.

My advice

We recommend using a handy tool to understand Largest Contentful Paint and other important issues: Lighthouse. This is an open source tool from Google that provides interesting information about the current state of your website. Bringing in a programmer or developer is recommended, though: this allows for quick and good modifications in CSS and Javascript.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.



Verbter points for speed

General tips


  1. Largest Contentful Paint (LCP). (2024, Feb. 19).

Frequently Asked Questions

What does “Largest Contentful Paint” mean?

Largest Contentful Paint is used to determine, among other things, the speed of a Web site. This measures how quickly the largest part of the website fully loads and is visible to the user.

What is the impact of Largest Contentful Paint on SEO?

When a website loads quickly, it benefits the user experience. Largest Contentful Paint helps you achieve this. A good user experience will drive more traffic to your Web site, which in turn drives higher rankings in search results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 26 April 2024. The last update of this article was on 26 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.