Social media

We are increasingly, daily, on Facebook, Linkedin, Instagram, TikTok and now Clubhouse. These social media outlets affect your SEO. How? We’ll explain.

The importance of social media on your SEO

Social media plays an increasing role in determining quality websites. When a website has a huge number of followers on various social media channels, it is rewarded. This is because it is an indication to Google that this is a company with high name recognition.

The interaction a company engages with its followers is also very important these days. More interaction with your followers, is considered positive.

My advice

To maximize interaction with followers, it is important to post frequently and consistently. In order to grow the number of followers, a post should be made daily/weekly.

It should be remembered: the quality of the posts is more important than the quantity. Be sure to inform the follower about your industry, business and best practices for what you offer.

Link social media with the website

Make sure social media is properly linked to the website. By doing so, you are essentially telling Google that you own the social media. So: in the footer or header of the website, place a link to the various social media.

There should also be a link to the website on the profiles of the social media channels. This way, visitors can easily view the website through these channels.

Use your budget smartly

Do you have a limited budget? No problem. Then focus on one channel! Creating one channel with a larger number of followers is important than 3 channels with a small number of followers.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.