Want to know how popular your website is? Looking at your website traffic is one of the possibilities. What is traffic and what role does it play in online marketing? We explain the concept to you here.

What is traffic?

Traffic is the traffic on a website. This involves the data received and transmitted by a Web site. This data is created the moment someone visits your website and stays here for a while. As a business, you get a lot of interesting information from traffic.

Traffic in online marketing

What role does traffic play in online marketing? Traffic provides important information in this regard. A lot of information is released about the Web site and visitors to the Web site. Thus, it is possible to use traffic to determine how long a visitor stays on the website. In addition, you can also see the amount of traffic that comes from referrals from other websites. Traffic measurement is done with an analytic tool like Google Analytics.

The impact of traffic on SEO

Traffic certainly has an impact on a website’s SEO. The more relevant traffic on your website, the more interesting you are to Google and the higher the ranking in the search engine. Conversely, SEO affects the amount of traffic.

On the other hand, a lot of traffic is not always desirable. As a business, you only gain anything from traffic from visitors who actually take action: making a purchase or requesting a service. If people quickly move away from your website, Google will see your website as irrelevant and rank you lower as a result.

My advice

With website traffic, you create more opportunities: you reach more potential customers. Yet not all traffic on a website is of interest to you as a provider.

Thus, we recommend making the content on a website as relevant as possible. This ensures that visitors come to your website with a purpose and also proceed to conversion. In doing so, it is interesting to use Google Analytics to gain more insight into the traffic on your website.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.