Traffic
Senior SEO-specialist
Want to know how popular your website is? Looking at your website traffic is one of the possibilities. What is traffic and what role does it play in online marketing? We explain the concept to you here.
What is traffic?
Traffic is the traffic on a website. This involves the data received and transmitted by a Web site. This data is created the moment someone visits your website and stays here for a while. As a business, you get a lot of interesting information from traffic.
Traffic in online marketing
What role does traffic play in online marketing? Traffic provides important information in this regard. A lot of information is released about the Web site and visitors to the Web site. Thus, it is possible to use traffic to determine how long a visitor stays on the website. In addition, you can also see the amount of traffic that comes from referrals from other websites. Traffic measurement is done with an analytic tool like Google Analytics.
The impact of traffic on SEO
Traffic certainly has an impact on a website’s SEO. The more relevant traffic on your website, the more interesting you are to Google and the higher the ranking in the search engine. Conversely, SEO affects the amount of traffic.
On the other hand, a lot of traffic is not always desirable. As a business, you only gain anything from traffic from visitors who actually take action: making a purchase or requesting a service. If people quickly move away from your website, Google will see your website as irrelevant and rank you lower as a result.
My advice
With website traffic, you create more opportunities: you reach more potential customers. Yet not all traffic on a website is of interest to you as a provider.
Thus, we recommend making the content on a website as relevant as possible. This ensures that visitors come to your website with a purpose and also proceed to conversion. In doing so, it is interesting to use Google Analytics to gain more insight into the traffic on your website.
