First Contentful Paint (FCP)

Website speed is one of the most important factors for search engine optimization. A good first contentful paint is one of the measurement tools in this. What is first contentful paint and how important is it with respect to SEO? On this page, we are happy to explain this to you.

What is first contentful paint?

First contentful paint is a term used to indicate how long it takes for a contentful element on the page to fully load. First contentful paint is abbreviated FCP and is an interesting factor in measuring Web site speed.

The workings of FCP

When a user opens a Web page on a Web site, the Web site loads all the components piece by piece. How many milliseconds does it take to display the first element on the website? This indicates the first contentful paint. An example of an element is a piece of text or an image. This FCP measurement indicates how much time it takes to show a visitor information.

The FCP not only says something about the speed of a page, but is also an indicator to measure the usability of a Web site. The faster a first element loads, the more likely a user is to stay on the website. Speed is a very important factor within search engine optimization.

First contentful paint _ Glossary of terms

The impact of first contentful paint on SEO

The first contentful paint may have an impact on the SEO of a website or page, but it is mainly an indication that is part of a bigger picture. So with only knowing the FCP, you will not be able to optimize the website for the search engine. The

My advice

It is always important to keep checking how fast your website is. A slow website produces far fewer conversions! And to avoid this, it is advisable to check and optimize the speed of your website.

We recommend measuring both the first contentful paint and the time to first byte: from this you may draw interesting conclusions. Website speed is also about other things, such as the quality of images and other content on a page.

The most complete book on website speed

I’ve written so much about speeding up websites and everything involved that I like to divide it into different sections; general, tools, speed improvement points and tips. Feel free to see and consult all the links below to learn more about tools and tips for speeding up your website.



Verbter points for speed

General tips

Frequently Asked Questions

What does “First Contentful Paint FCP on SEO” mean?

First Contentful Paint, abbreviated as FCP, is the term used to describe how quickly a particular element on a Web page loads in its entirety. It is one of the elements looked at when measuring the performance of a Web site.

What is the impact of First Contentful Paint FCP on SEO?

The FCP only partially affects a site’s SEO. It is an indication of a part of the bigger picture. So understanding the FCP alone will not get you there.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.