Page authority

Measuring your SEO performance is extremely important to the success of your website. There are several tools you use to measure SEO work. One is Page Authority. In this article, we talk about what Page Authority means and how to use it for SEO.

What is Page Authority?

Page Authority is a value established by various SEO websites. These SEO websites have created tools to indicate this value. It gives an indication of how well a web page ranks in Google’s search results. It shows what position the page ends up at based on the keywords entered in the tool.

Page Authority is based on a point scale of 0-100.

How do you increase Page Authority?

You increase your Page Authority by improving your SEO strategy. Provide relevant and quality content and match the anchor text in a backlink to the page behind the link.

Inbound links do not have to point to your homepage. On the contrary, Google wants backlinks to point to different pages on your website. What applies to external links also applies to internal links in your web pages. By regularly working on your SEO, you will see Page Authority increase.

page authority

The impact of Page Authority on your SEO

Page Authority does not affect your website’s ranking within the organic search results in Google. However, the PA does give an indication of how well your web page is doing among search results. Use Page Authority to continue to optimize your web pages for visitors.


Frequently Asked Questions

What is Page Authority?

Page Authority is a value, on a point scale from 0 to 100, measured by various SEO websites using various tools. The number is an indication of how well a page is doing and at what position it ranks in search results.

What is the impact of Page Authority on SEO?

Page Authority does not affect your website’s position in search results but you can tell from it how well you are doing compared to the competition. In turn, you can use this information to optimize your Web site.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.