To make certain changes to a Web site, it is important to have access to FTP. But what is FTP and how important is it to the SEO of a website or page? Here you can read everything you need to know about this term!

What is FTP?

FTP is the abbreviation for File Transfer Protocol. This is a standard protocol for sharing computer files between server and client. The use of a special software is required to create a connection.

The operation of FTP

The protocol FTP has been around since the 1970s, but has evolved considerably over the years. Several versions have since appeared, each with their own additions. Today, FTP operates in both active and passive modes. This mode determines how the data connection takes place.

FTP allows a guest to communicate with a remote server. You do need an Internet connection for this. FTP allows you to access certain files. FTP is not designed for data protection and security: it involves readable usernames and passwords.

The impact of FTP on SEO

FTP certainly has an impact on the SEO of a website or page. To take full advantage of search engine optimization, it is important to optimize the website itself. One way to do this is with FTP access. If an SEO specialist has access to FTP, it is possible to make certain adjustments related to SEO.

My advice

It is important to consider whether you want to use a protocol such as FTP. It is not a secure protocol, but on the other hand, it offers opportunities to optimize a website’s SEO.

We recommend hiring a specialist to arrange the right connections for your website. Programmers, among others, are happy to arrange them for you. An SEO specialist also helps you optimize your website for the search engine.

Frequently Asked Questions

What is FTP?

FTP stands for File Transfer Protocol. It is a widely used protocol to exchange computer files. You need special software to set up the connection.

What is the impact of FTP on SEO?

FTP by itself does not have a major impact on SEO. But you can use it to have an outside SEO specialist make outside adjustments. FTP then ensures that the updated files get to your server.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.