Organic search results

When you perform a search, it results in two types of results. Those are organic results and paid results. For organic results, you do not have to pay and are beneficial for the long term. In this article, we will tell you exactly what organic search results are. In addition, we talk about how SEO affects. Finally, we tell you what to do to get higher in Google’s rankings.

On a Google search results page, you may see nine or 10 organic search results. Above these search results, you see the ads. We give you an example below.

Organic search results | Glossary of terms

You can see that the top search results are ads. After this come the organic search results.

Organic search results at a glance

No time for a long article? No problem. Watch the video below for a summary of this article.

Organic search results (video).

What is it?

Organic search results are unpaid results that flow from a query within a search engine. They are on a list provided by the search engine as a result of a query. It’s what SEO is all about.

How does it work?

The ranking of organic search results is determined in part by the relevance of the result. Website relevance is determined by Google’s algorithm. The purpose of SEO is to influence and increase a website’s position within organic search results. This realizes more organic traffic.

The entire process takes time and energy. There are several ways that ensure the highest possible position. When this position is achieved, you generate organic traffic in the long run.

So it is a sustainable strategy to optimize getting organic traffic. Websites with a high position within organic search results, generate significantly more traffic than a position that is paid.

How do you get a higher position?

So the trick is to obtain the highest possible position within Google’s organic search results. This generates organic traffic on your website. The order, also called ranking, of the results is very important here. The higher the position of your website, the greater the chance of more organic traffic.

There are several factors that affect the ranking of organic search results. These include:

  • internal and external link structure;
  • backlinks;
  • domain authority;
  • technical factors (the length of urls, the loading time of a page);
  • The quality and structure of the content;
  • media (videos and images);
  • mobile usability;
  • https encoding.

The methods for optimizing the order of a Web site can be divided into on-page optimization and off-page optimization.

On-page optimization is about all the changes you make to your website. It’s about content, internal link structure, navigation or website loading speed. Off-page optimization involves elements outside the website, such as link building.

If you want to obtain a higher position within the organic search results, it is important to set up each part of the website in the most optimal way.

The importance of SEO

In other words, the fact is that it takes time and energy to achieve the highest possible position within Google’s organic search results. On the other hand, once it succeeds, it is a smart long-term strategic move. Google is constantly changing the algorithm. This algorithm is what thus determines the ranking of search results. For this reason, it is very important to be constantly aware of any changes and new concerns. These concerns should be incorporated while optimizing organic findability. Once this is done correctly, you will (potentially) achieve a higher position within search results. This generates organic traffic on your website.

Implementing an SEO strategy takes time. SEO is nevertheless a sustainable form of marketing. A higher position in organic search results generates relevant traffic. Organic searches produce relevant traffic because the content delivered matches the search query performed exactly.


Frequently Asked Questions

What are Organic Search Results?

When you do a search in a search engine, you get two types of results. At the top are always the paid results. Below that are the so-called organic results. These are free and the order is determined by the search engine’s algorithm.

What is the impact of Organic Search Results on SEO?

The order in which organic search results are displayed is determined in part by how relevant the result is. This is determined by the search engine’s algorithm. In SEO, you are going to try to influence your site’s position within the organic search results so that you get a higher ranking. This in turn will get more organic visitors to your website.

How does a search engine determine which organic search results will appear at the top?

Search engines use complex algorithms to determine which organic search results are most relevant to a given query and place them at the top. When assessing a page’s relevance to a search query, search engines look at several factors, including keywords, relevance, authority, user experience and content quality.

Keywords play an important role because search engines are looking for pages that contain the keywords of the search query in the title, headers and content. Search engines also analyze a page’s relevance to the query, including how relevant the content is to the query and the user’s search intent. The authority of a page is determined by factors such as the number of links from other websites to the page, the quality of those links and the authority of the websites linking to the page.

User experience is also important in determining search result rankings, including factors such as loading speed, mobile-friendliness and page usability. Finally, the quality of the content and the degree of relevance of the content to the search query also play an important role in determining the ranking of search results.

The search engine algorithm changes frequently, so it is important to stay up-to-date with best practices and optimize your content for both search engines and users. By paying attention to these factors, you can increase your chances of ranking higher in organic search results.

Is it important to rank high in organic search results?

Yes, it is important to rank high in organic search results. This is because the majority of Internet users use search engines to find information, and most users click on the first few search results on the page. When your website or page appears high in search results, it increases the likelihood that people will visit your website, which can lead to increased traffic, leads and sales.

Moreover, organic search results are free, unlike paid ads. So optimizing your website for search engines and working on your organic search results can be a cost-effective way to generate traffic to your website and grow your business.

However, it is important not only to focus on getting a high ranking, but also to ensure a good user experience and provide high-quality content. This will not only improve your search results, but also contribute to a positive brand experience for your visitors.

What is the difference between an organic search result and a sponsored search result?

The difference between an organic search result and a sponsored search result is that organic search results are displayed naturally based on the relevance and quality of a website’s content, while sponsored search results are displayed as a result of a paid advertisement.

Organic search results are determined by complex algorithms that assess the relevance and quality of content on a website. No money is paid to rank high in organic search results. Organic search results are generally considered more reliable and objective because they are not influenced by advertising budgets and often provide a better user experience.

Sponsored search results are ads that appear on the search results page as a result of a paid advertising campaign. Advertisers pay for these ads based on the number of clicks or views. Sponsored search results are often clearly referred to as ads and can sometimes be less relevant than organic search results because they are displayed based on ad budget rather than content.

How long does it take to be on the first page of organic search results?

There is no set time how long it takes to be on the first page of organic search results. It depends on several factors, such as the competition for the keywords you are targeting, the quality and relevance of your content and the authority of your website.

If you focus on keywords for which there is a lot of competition and your website and content are not properly optimized, it may take longer to rank high in organic search results. In some cases, it can even take months or years to be on the first page.

If you focus on keywords with less competition and your website and content are well optimized, it can be faster to rank high in organic search results. In some cases, it can take just a few weeks to be on the first page.

It is important to be patient and keep working on optimizing your website and content for search engines. By regularly posting new content and working to build authority through links and mentions on other websites, you can increase your chances of ranking high in organic search results.

Is it essential for a website to rank high in organic search results?

It is essential for a website to rank high in organic search results because it can lead to more traffic, more customers and more sales.

When a website ranks high in organic search results, it means that its content is relevant and valuable to the user’s search query. This increases the likelihood that the user will click on the link and visit the website. This can lead to more website traffic, increasing the likelihood of conversions and customers.

Moreover, many people tend to view organic search results as more reliable and objective than sponsored search results. Therefore, a high ranking in organic search results can also contribute to website credibility and image.

In short, a high ranking in organic search results is essential to the success of a website and can contribute to more traffic, more customers and more sales.

What happens when a website finishes low in organic search results?

If a website finishes low in organic search results, it can have a negative effect on its traffic, visibility and revenue.

When a website ranks low in organic search results, it means that its content is not considered relevant or valuable enough for the user’s search query. This reduces the likelihood that the user will click on the link and visit the website. This can reduce website traffic, which also reduces the likelihood of conversions and customers.

Moreover, many people tend to view results on the first page of search results as more relevant and valuable than results on later pages. As a result, low ranking in organic search results can also lead to lower website visibility and awareness.

In short, low ranking in organic search results can have a negative effect on a website’s traffic, visibility and revenue. Therefore, it is important to keep working on optimizing the website and content for search engines to increase the chances of a higher ranking.

How can SEO contribute to higher rankings in organic search results?

SEO can contribute to higher rankings in organic search results in several ways. First, keyword research can be conducted to find out what keywords users use to search for information. This allows the website to be optimized for these keywords, increasing the likelihood that the website will show up in search results for these keywords.

Another way to improve rankings is to optimize website content. This can be done by using keywords in the titles, headlines and text, increasing the relevance of the content to the user’s search query.

Furthermore, technical SEO can be applied to make the website better crawled and indexed by search engines. This can be done, for example, by improving website speed, optimizing mobile usability and creating a good URL structure.

Finally, link building can be used to build quality links from other Web sites to the Web site. This can contribute to the authority and reliability of the website, which can lead to a higher ranking.

Using these and other SEO techniques can improve a website’s ranking in organic search results. It is important to keep working on SEO regularly because search algorithms are constantly being updated and competition is constantly increasing.

Does higher ranking in organic search results automatically mean more traffic on my website?

A higher ranking in the organic search results can, in most cases, result in more website traffic. However, it is important to note that there are several factors that affect the traffic a website receives, including the relevance of the search results, keyword search volume, content type and competition in the search results.

If the search results are not relevant to the user or the keyword has low search volume, then a higher ranking may not produce a significant increase in traffic. In addition, other elements in the search results, such as ads, featured snippets or local search results, can attract the user’s attention and influence the click-through rate.

It is therefore important to focus not only on improving rankings, but also on creating relevant and engaging content that matches users’ search queries. Optimizing the website for both search engines and users can increase the chances that a higher ranking will also result in more traffic on the website.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 76 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 17 October 2023. The last update of this article was on 5 December 2023. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

Articles you might like