You don’t just run an online shop: you need a special program that allows you to arrange everything in an organized way. One of these programs is Magento. What is Magento and how do you use it? You can read about that on this page!

What is Magento?

Magento is an open source system for web shops. Many entrepreneurs with an online store use Magento because it is free to download and use. Various modules and extensions are available within this system.

Using Magento is best done with help

Using Magento is free: this open source system is available for anyone to download and start using. In this case, you are completely the owner of your webshop: you do with it what you want. However, it is important to install and compile your Magento web shop as well as possible, so that you will benefit optimally from it.

The average entrepreneur does not have the necessary knowledge to pull this off. A technical expert in this field is therefore a handy help. Entrepreneurs in this case have the opportunity to focus entirely on running the web shop.

The impact of Magento on SEO

Magento certainly has an impact on the SEO of a website or page. Among other things, Magento offers the ability to use various SEO tools, such as title and meta tags. In addition, there are other things that Magento supports by default, making it better for you to get free and well-converting visitors to your webshop.

My advice

Using Magento is a godsend for many business owners, and for good reason: this system is free, easy to use and offers many features.

We recommend hiring a programmer to optimize your Magento webshop with the right plugins. This way, you can be sure that you are getting the most out of it and that you are taking full advantage of all the possibilities. This offers the opportunity to take your webshop to the next level.

Frequently Asked Questions

What is Magento?

Magento is an open source platforms on which you can build and run web shops. It is one of the most popular platforms for web shops. There is a free version a paid version. The base is expandable with different modules.

What is the impact of Magento on SEO?

With Magento, you have the ability to use various SEO tools that ensure that your shop is easily found and thus attracts many visitors, increasing your sales.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.