Link Exchange

There are numerous ways for a business to attract more visitors to your website. Among other things, link exchange is among your options in this case. What exactly is this and how does it impact SEO? We discuss this concept in detail here.

What is link exchange?

Link exchange is a form of networking in which websites have a common interest in getting lots of links to their website. Link exchange not only provides SEO benefits, it also allows multiple websites to share visitors with each other.

Different types of link exchange

Links are very important for SEO. If Google sees that many companies link to your site, the search engine rewards you with a higher ranking. Other things like relevant content obviously still play a role in this. In addition, link exchange also ensures that you get more visitors coming to your site through a link. There are several types of link exchange:

Reciprocal link exchanges: links that occur automatically without you asking for them;

AB(CD)link exchange: link exchange between multiple parties that does not involve direct links, but through other sites.

link exchange

The impact of link exchange on SEO

Link exchange certainly has a direct impacte on the SEO of a website or page. It is not for nothing that link exchanges still have a great deal of influence on a site’s ranking in Google or any other search engine.

Creating links to a page is very important for SEO. Link exchanges allow Web sites to exchange links with each other, thereby riding on each other’s success. Well-executed link exchanges let your website rank higher in Google.

My advice

The principle of link exchange sounds very appealing: exchanging links to get higher in Google.

We recommend applying link exchanges only when there are relevant links. Are you linking to websites that have nothing to do with the topic on your website? If so, Google may see this as irrelevant and the links will not work. Don’t link excessively either: that’s how you stick to Google’s guidelines.


Frequently Asked Questions

What is a Link Exchange?

Link exchange is a term that stands for networking in which several Web sites have a common interest in gathering many relevant links. In this way, these websites share some of their visitors with each other.

What is the impact of Link Exchange on SEO?

Link exchanges increase rankings in search engine search results. So it definitely impacts the SEO of your website. They must be relevant and strong links. Otherwise, it can also work against you.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 17 October 2023. The last update of this article was on 17 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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