Link Exchange
Senior SEO-specialist
There are numerous ways for a business to attract more visitors to your website. Among other things, link exchange is among your options in this case. What exactly is this and how does it impact SEO? I discuss this concept in detail here.
What is link exchange?
Link exchange is a form of networking in which websites have a common interest in getting many links to their website. Link exchange not only provides benefits for SEO, it also allows multiple websites to share visitors with each other.(1)
Different types of link exchange
Links are very important for SEO. If Google sees that many companies link to your site, the search engine rewards you with a higher ranking. Other things like relevant content obviously still play a role in this. In addition, link exchange also ensures that you get more visitors coming to your site through a link. There are several types of link exchange:
– Reciprocal link exchanges: links that occur automatically without you asking for them;
– AB(CD)link exchange: link exchange between multiple parties that does not involve direct links, but through other sites.
The impact of link exchange on SEO
Link exchange certainly has a direct impacte on the SEO of a website or page. It is not for nothing that link exchanges still have a great deal of influence on a site’s ranking in Google or any other search engine.
Creating links to a page is very important for SEO. Link exchanges allow websites to exchange links with each other, thereby riding on each other’s success. Well-executed link exchanges make your website rank higher in Google.(2)
My advice
The principle of link exchange sounds very appealing: exchanging links to get higher in Google.
We recommend applying link exchanges only when there are relevant links. Are you linking to websites that have nothing to do with the topic on your website? If so, Google may see this as irrelevant and the links will not work. Don’t link excessively either: that’s how you stick to Google’s guidelines.
- Seo Glossary definition page. (s.d.). Ahrefs. https://ahrefs.com/seo/glossary/link-exchange#:~:text=Link%20exchange%2C%20also%20known%20as,exchange%20with%20care%20and%20ethics.
- SEO Link Best Practices for Google | Google Search Central | Documentation | Google for Developers. (s.d.-e). Google For Developers. https://developers.google.com/search/docs/crawling-indexing/links-crawlable
Frequently Asked Questions
What is a Link Exchange?
Link exchange is a term that stands for networking in which several Web sites have a common interest in gathering many relevant links. In this way, these websites share some of their visitors with each other.
What is the impact of Link Exchange on SEO?
Link exchanges increase rankings in search engine search results. So it definitely impacts the SEO of your website. They must be relevant and strong links. Otherwise, it can also work against you.
