The H1 Tag is a tag that you include in the title of a given page. Very useful of course for the visitors of the page but even more so for the search engines. This is because in this way it can see that your chosen keyword is incorporated into the title and is more likely to link the page to it.

Provide your page title with the H1 tag, and the search engine can better scan your page. This way, the search engine knows immediately what the text is about and also indexes the title properly. Only if a page’s title can be properly indexed can you achieve better rankings.

For a blog or an article, you use different tags. The most important one is the H1 tag, which I call the header tag. This is because it is at the top of an article. It is good to pay extensive attention to this, because search engines and visitors will be looking at this. For SEO, the keyword you want to rank high in Google with should also be incorporated into the title (H1 tag).

In this way, a search engine can easily see what that your text is about and thus it will link to the keyword more quickly. The advantage is that the chances of ranking higher in Google are then also higher. You also need to be vigilant about placing the right information under your H1 tag. If you indicate you provide information on topic A and you suddenly talk about topic B, visitors will not see the added value and will leave on this page.

Also, remember that you only use one H1 tag on your page and it must be unique. If it is too similar to another H1 tag of your website, Google will not be able to index it and thus you will miss an opportunity of findability in the search engines.

Adding an H1 tag gives a text more structure. Visitors and search engines thus see a good title and see the keyword embedded in it. Often they then also know immediately what that particular text is about and whether it is relevant to them (or not). Search engines can also scan the text better this way.

For visitors, this makes the text a lot easier to read. If an H1 tag appears more often on a page, Google cannot index it properly and does not know what it is about. Therefore, it is very confusing if you place an H1 tag on a page more often so my advice is not to do this.

I would rather choose to use H2 tags on your page so that a long text is still clear. So again in a nutshell, use an H1 tag only once per page (a unique tag) and then break up the rest of the text with an H2 tag and, where necessary, an H3 tag under the pieces of text of the H2 tag.

In addition to an H1 tag, you can also use an H2 tag, or an H3 or H4 tag. At the top of an article you’ll often find the H1 tag, then below that come subheads (intermediate headings) and those are often the H2 tags. Then, if you have another important headline that goes with the corresponding H2 tag, you can display that with an H3 tag.

So yes there are other tags you can use. I personally use the H1 tag in my texts at the top, with the main topic (keyword) of this page, i.e. what the article is about. Beneath that will be h2 tags, so I can divide my text into topics. I also pay attention to a clear structure, and I make sure the right information is under each tag.

I think it is important that a reader not be given false hopes or information. Therefore, an H2 tag or other tag should also match the information found below it. You can also build up the text with titles (tags) first and then work out and place the text underneath.

With content, it is important to add an H1 tag. My advice is to use a unique H1 tag per page. Be careful not to use the same H1 tags for several pages, because then Google will not see any difference and will not index them. In addition, I still recommend placing the keywords at the front of the text as much as possible (when it reads pleasantly).

Some people like to include as many keywords as possible in an H1 tag, but in that case I recommend you create separate articles. You can then create a separate page or text for each important keyword. So you can then create an H1 tag with that particular keyword and break up the most important information in that article with H2 tags.

The point is to keep it organized and, of course, you also want Google to be able to index your page properly. The best way to do this is to start focusing on one keyword in the H1 tag and then you can incorporate synonyms of that particular keyword in the H2 tags.

It is possible that you will use similar H1 tags on multiple pages but is it advisable? No. I advise you not to do that, because Google will not see any difference. As a result, Google may not index a page or index it properly, which is where you miss opportunities.

The advice is to use one H1 tag on the page and then continue working with H2 tags and then you can incorporate synonyms of the keyword in them. Another thing you could do is create several new pages and then focus on one important keyword in each and elaborate on that. This is also good for Google to index and you have more content on your site, which is also an added value.

So you could incorporate similar H1 tags on multiple pages, but remember that they are all unique tags. Google should not see it as “the same thing” because then it will not index the pages. Therefore, pay close attention to this and therefore first check carefully if that you already have a relevant H1 tag on your website, if not then you can use it.