Incoming links

Links to your website are useful, as long as they are used appropriately. But how does that work? You read it here. Inbound links are links that lead to your website. Those links can be on different websites. It is important for inbound links to be relevant.

What are inbound links?

In fact, incoming links from relevant pages improve your position in search results. When your inbound links come from sites that have nothing to do with your business or industry or come from questionable sites, they are of little use. Inbound links from strong websites relevant to your business are most valuable.

What is relevant in inbound links?

There are do-follow links and no-follow links. The latter are ignored by Google. So they also do not contribute to the effectiveness of your website and links. Do-follow links contribute to your position on the search results page.

You need inbound links that are strong. That is, they are good quality. For that, inbound links must come from sites related to your topic. A link from a site about beauty and makeup to a site about mountain biking, for example, is not very strong. Links from sites with similar topics are stronger. Inbound links from sites that Google has ranked high in their rankings are also high quality.

Impact on SEO

Such high-quality inbound links contribute to your SEO. With strong links, you increase your ranking in search engine search results. Google gives a rating between 1 and 100 to sites. This indicates domain authority. The higher the number, the better the inbound links on that site are for your SEO. Inbound links are an important aspect in SEO. Then it is imperative that they are properly deployed and of high quality.

My advice

Check your inbound links and make sure you get rid of questionable and lower quality links. Exactly how to do that depends on where the inbound links are placed. It is possible to reject specific domains on your site in the coding with their inbound links.


Frequently Asked Questions

What are inbound links?

Inbound links are links placed from other websites to your website. This is often referred to by SEO specialists as link building. It strengthens the authority of your website, if done correctly.

What is the impact of Inbound Links on SEO?

Good quality links help increase your ranking in search results. Google rates sites with a rating between 1 and 100. The higher the rating the better the inbound links on that website.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.