Google keyword planner

Google has introduced the Google Keyword Planner. This is important for both SEO and SEA. What exactly does the keyword planner do and why do you want to use it for your SEO? We address these questions in this article.

What is the Google keyword planner?

The Google Keyword Planner is basically developed for the marketer who wants to optimize his/her paid ads. SEA specialists previously knew this tool under the old name “AdWords Keyword Tool,” but it has now been merged with the AdWords Traffic Estimator. The keyword planner brings together keyword research and campaign planning. It is also great for optimizing your SEO. (1)

The core of the tool consists of keywords and the volume they generate monthly. A fact of interest within both paid and organic search results.

How does it work?

Google Keyword Planner offers two options:

  • Find keywords: find keywords that reach the right audience.
  • Retrieve search volume and forecasts: view search volume and other statistics for keywords already in use, as well as forecasts for how they will perform in the future.
  • Which keywords are relevant?

When you know what keywords are being searched for, you know what to write about. Thus, the keyword planner comes in handy while writing landing pages. List the terms that are relevant to your web page. Below, we recommend collecting search data from the Google Keyword Planner:

  • What is my audience looking for?
  • What is the need of my audience?
  • How many visitors search for this keyword?
  • When do visitors search for these keywords?

Keyword planner and SEO

Google Keyword Planner is an effective tool to optimize your website. It is packed with tools to get valuable insights regarding keywords. Keywords are the essence of SEO. It serves as the starting point of the search for a relevant website or landing page. The tool provides insights on which keywords are doing well within search results. Again, it is important to use purely relevant keywords. (2)


  1. Use Keyword Planner – Google Ads help. (s.d.-b).
  2. Silva, C. (2023a, March 8). Google Keyword Planner: How to Use It to Find Keywords. Semrush Blog.

Frequently Asked Questions

What is the Google Keyword Planner?

The Google Keyword Planner is designed for those who want to optimize paid ads. So marketers make great use of this. The tool had existed for some time under the name AdWords Keyword Tool. Google has integrated it with the AdWords Traffic Estimator tool. The keyword planner allows you to do keyword research and plan for your campaigns.

What is the impact of Google Keyword Planner on SEO?

The Google Keyword Planner is a very useful tool for optimizing your website. You can gain useful and valuable insights about keyword usage. A we know that keywords are the core of SEO.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 19 April 2024. The last update of this article was on 19 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.