Increase your brand awareness or appeal to a new target audience? You then benefit from using display advertising. What is display advertising and what are its benefits? We explain the concept to you in detail here.
What is display advertising?
Display advertising includes all visible ads, both on social media and on websites. It does not matter what shape, style or format ad is involved. Banners, a link with text and search engine results fall under display advertising.
Here are the benefits of display advertising
Display advertising has a number of benefits you can take advantage of as a business. You apply display advertising, among other things, when you want to increase the visibility of a brand, product or service. In addition, you are hardly limited in your options: there are numerous shapes, sizes and styles available. You also have the option of using convenient platforms that ensure your campaigns are spread across lots of websites.
The impact of display advertising on SEO
Display advertising impacts SEO and is even a part of search engine optimization. Additionally, it may be a way to be findable faster than with SEO, which often takes more time. Among other things, the use of ads in the search engine makes it easy to get fast results.
The use of display advertising offers many benefits and is an important part of online marketing. Using them properly is essential in order to achieve optimal results.
We recommend working out a good marketing strategy before using display advertising. Based on this, you will not only get a good idea of your options, but also of the costs involved. An online marketing agency is happy to help you with this.
Frequently Asked Questions
What is Display Advertising?
By display advertising, we mean all visible ads, on both websites and social media, regardless of the style, shape or format of the ad. Examples are banners or ads in the search results of Google, for example.
What is the impact of Display Advertising on SEO?
Display advertising is considered part of SEO. It is also a way to be found faster, using search engine advertising options, for example. You then have to pay for this and it is not a structural solution.