Display advertising

Increase your brand awareness or appeal to a new target audience? You then benefit from using display advertising. What is display advertising and what are its benefits? We explain the concept to you in detail here.

What is display advertising?

Display advertising includes all visible ads, both on social media and on websites. It does not matter what shape, style or format ad is involved. Banners, a link with text and search engine results fall under display advertising.

Here are the benefits of display advertising

Display advertising has a number of benefits you can take advantage of as a business. You apply display advertising, among other things, when you want to increase the visibility of a brand, product or service. In addition, you are hardly limited in your options: there are numerous shapes, sizes and styles available. You also have the option of using convenient platforms that ensure your campaigns are spread across lots of websites.

The impact of display advertising on SEO

Display advertising impacts SEO and is even a part of search engine optimization. Additionally, it may be a way to be findable faster than with SEO, which often takes more time. Among other things, the use of ads in the search engine makes it easy to get fast results.

My advice

The use of display advertising offers many benefits and is an important part of online marketing. Using them properly is essential in order to achieve optimal results.

We recommend working out a good marketing strategy before using display advertising. Based on this, you will not only get a good idea of your options, but also of the costs involved. An online marketing agency is happy to help you with this.

Frequently Asked Questions

What is Display Advertising?

By display advertising, we mean all visible ads, on both websites and social media, regardless of the style, shape or format of the ad. Examples are banners or ads in the search results of Google, for example.

What is the impact of Display Advertising on SEO?

Display advertising is considered part of SEO. It is also a way to be found faster, using search engine advertising options, for example. You then have to pay for this and it is not a structural solution.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.