DoFollow link

Post links from your own website to another page or website? You then use a dofollow link. What is a dofollow link and how valuable is it to a website’s SEO?

What is a dofollow link?

A dofollow link is a way of letting web crawlers know that a particular page is accessible for indexing. It is allowed to follow this link. This setting is on by default on Web pages; it is possible to change it to a nofollow link.(1)

Dofollow and nofollow

On every website, links default to dofollow. For example, you use such a link in CMS, which uses a specific word in text on a page to link to another page. This creates value for a Web page. It is also possible to set a nofollow link: this means that this link does not count in determining the ranking. (2)

Visitors to a website have the option of following both dofollow and nofollow links. This looks the same to the visitor, but search engine web crawlers see the difference and do not skip the dofollow links.

The impact of a dofollow link on SEO

A dofollow link certainly still has an impact on the SEO of a website or page. It determines the value of a web page. The more there is a link to a particular page, the higher the ranking of that page. Partly because of link farming and reciprocal links, this is no longer so easy; because Google has changed the search algorithm accordingly. Context and relevance are therefore very important in creating impact from a dofollow link.

My advice

We recommend looking closely at the options with the dofollow link. Among other things, it is important to use this properly: it does not always add value to SEO, especially if there is keyword spamming or non-pure links. Therefore, always check links and set them to nofollow if necessary. An SEO specialist has the right knowledge and skills to handle the use of links in a smart way.

Resources

  1. Staff, H. (2020, December 25). What is a Dofollow Link? HubSpot. https://blog.hubspot.com/marketing/dofollow-link
  2. Patel, N. (2023a, October 9). Dofollow Backlinks vs. Nofollow Backlinks: Which Reigns Supreme for SEO? Neil Patel. https://neilpatel.com/blog/dofollow-backlinks-vs-nofollow-backlinks/

Frequently Asked Questions

What is a Dofollow link?

A dofollow link allows you to signal to web crawlers, that a particular page is open to be indexed. By default, this setting is set to “On. If desired, you can convert it to a so-called Nofollow link.

What is the impact of Dofollow Link on SEO?

A dofollow link can indeed have an impact on SEO. To some extent, it determines the value of a page. The more links there are to a particular page, the higher the ranking.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 19 April 2024. The last update of this article was on 19 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.