SEO maintenance

Today, consumers are very demanding in the buying process. A large proportion of purchases are made over the Internet. Search engines such as Google play a large and important role in this. With an SEO strategy, you make sure you are found in order to increase sales. But how do you make sure your SEO is maintained and what does SEO maintenance entail?

What is SEO maintenance?

You can optimize your website once for the search engines. That just doesn’t produce lasting results, unfortunately. This is due to the large number of new Web sites that are added daily, causing a lot of changes within search results. SEO maintenance ensures that you keep working on the SEO of your website so that you are still relevant after a long time.

Examples of SEO maintenance

Within an industry, new websites and pages are often added. As a consumer, this gives you more and more choice. SEO maintenance ensures that your website continues to improve continuously. For example, think about the user experience, writing new relevant blogs or adding interesting content.

The importance of SEO maintenance

SEO maintenance ensures that your website remains relevant even among all the new websites. This maintenance is hugely important to keep ranking well on search engines such as Google.

Google wants to deliver to the user the best experience so that their search engine continues to be the most used. SEO maintenance contributes to this, which can only benefit your website.

The impact of SEO maintenance

Maintaining SEO is actually a no-cost advertising strategy. Yet optimizing SEO takes an enormous amount of time. It would be a shame if you completely optimized your website, only to do nothing with it. All the work would then have been in vain in the end. SEO maintenance is thus indispensable for any SEO website.

My advice

To rank as well as possible in the search engines, SEO maintenance can’t really be missing. Therefore, our advice is definitely not to neglect SEO maintenance and pick it up as soon as possible. This will save you time and money later, as you won’t have to do the SEO all over again or have it done.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 28 March 2024. The last update of this article was on 28 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.