Domain Rank

Domain Rank is a ranking score developed by SEO tools such as Ahrefs and MOZ. Domain Rank indicates the overall status of the SEO. It has predictive value in how a website performs in Google. A Domain Rank is a number between 1 and 100 with 100 being the highest level.

Currently, only the Facebook.com website has received a score of 100 from Ahrefs. Among them are websites such as those of Google, Twitter, YouTube, Instagram, Google Plus and Linkedin.

Domain rank is made up of several factors that are important in the search engines. Some of these include: referring domains and the total number of backlinks to and from a website. These are both outcomes of a link building process that a website undergoes.

The domain rank is calculated using a logarithmic scale. This means it is a lot easier to grow domain rank from 10 to 20, than from 70 to 80. The higher you get, the harder it is to grow.

What is a good domain rank?

In general, the Web sites that have the most backlinks are the highest rated. These are the websites of Twitter and Facebook, among others. Among them are the multinationals or larger companies that have been doing SEO for a long time.

Some examples of these multinationals include Ebay (10), Apple (42) and Samsung (83).

The importance of a high domain rank

However, creating a high domain rank for customers is not our main goal of website optimizations. A high domain rank indicates that a website is doing well. However, it does not directly say anything about the number of trafic or usability for users. In the SEO projects we perform, achieving absolute KPIs is more important. A good example is the number of monthly organic visits (increase). You could also use the height of your keywords’ rankings for this purpose.

Domain ranking is often used as a comparative KPI rather than an absolute KPI. SEO specialists use it as a benchmark for competitors or backlink exchange, for example.

domain rank

Frequently Asked Questions

What is Domain Rank?

You can recognize a good domain rank by the backlinks that are the highest rated Websites like twitter and facebook have the most backlinks and are highly rated. Larger companies or multinationals have been doing SEO for longer. Examples of multinationals are Ebay, Apple and Samsung that have high valuations.

What is the impact of Domain Rank on SEO?

A high domain rank only indicates whether a website is doing well or not. It says nothing about traffic volume or usability for users. In SEO projects carried out, achieving KPIs is most important. Increasing the number of monthly organic visits is a good example.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 15 September 2023. The last update of this article was on 10 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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