There are different forms of Internet marketing. A popular method for this is PPC. What exactly is PPC, why is this a good way to advertise and how does it affect the SEO on your website? Here we explain the concept of PPC to you.

What is PPC?

PPC stands for Pay Per Click: this is a form of Internet marketing in which an advertiser pays when someone clicks on an ad. Companies apply this method to banners at websites, as well as in search engine ads.

PCC on your website and in Google

The advantage of a PPC ad is that you as the advertiser know when a user has performed an action. This is because with PPC, the advertiser pays only when an interaction occurs with the ad. Pay Per Click may be very interesting to you if you want to advertise for your business.

An advertiser has the option to advertise “for free,” by placing a banner without a Call-To-Action. People are not going to click on this easily, but many people do see this ad. Search engine advertising also works with PPC and may be of interest to your business.


The impact of PPC on SEO

SEO and PPC are theoretically two opposite ways to get traffic to your website. However, multiple studies have shown that SEO affects the amount of clicks a PPC ad receives. When a website produces a lot of search results, it increases the click rate for PPC ads. Conversely, PPC ads also provide a boost in search results.

My advice

It is interesting to choose PPC ads on your website: it is one of the most popular forms of advertising for a reason. We recommend combining SEO with PPC. Pay for Internet traffic on your website with PPC search engine advertising. The ads are in the sponsored results section. You pay a fee when a visitor from the ad clicks through to your website. By improving SEO, you achieve higher positions in natural search results and benefit in two ways.

Frequently Asked Questions

What is PPC?

PPC is the abbreviation for Pay Per Click. In this form of Internet marketing, the advertiser pays per time someone clicks on their ad. Many times this method is used in banners on websites or in search engine ads.

What is the impact of PPC on SEO?

SEO and PPC are two different ways to attract visitors to your site. PPC does not have as much impact on SEO. Conversely, this is the case. If you have properly optimized your banner website through SEO, it will attract many visitors. The chances of more clicks also increase in the process.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.