PPC
Senior SEO-specialist
There are different forms of Internet marketing. A popular method for this is PPC. What exactly is PPC, why is this a good way to advertise and how does it affect the SEO on your website? Here we explain the concept of PPC to you.
What is PPC?
PPC stands for Pay Per Click: this is a form of Internet marketing in which an advertiser pays when someone clicks on an ad. Companies apply this method to banners at websites, as well as in search engine ads.
PCC on your website and in Google
The advantage of a PPC ad is that you as the advertiser know when a user has performed an action. This is because with PPC, the advertiser pays only when an interaction occurs with the ad. Pay Per Click may be very interesting to you if you want to advertise for your business.
An advertiser has the option to advertise “for free,” by placing a banner without a Call-To-Action. People are not going to click on this easily, but many people do see this ad. Search engine advertising also works with PPC and may be of interest to your business.
The impact of PPC on SEO
SEO and PPC are theoretically two opposite ways to get traffic to your website. However, multiple studies have shown that SEO affects the amount of clicks a PPC ad receives. When a website produces a lot of search results, it increases the click rate for PPC ads. Conversely, PPC ads also provide a boost in search results.
My advice
It is interesting to choose PPC ads on your website: it is one of the most popular forms of advertising for a reason. We recommend combining SEO with PPC. Pay for Internet traffic on your website with PPC search engine advertising. The ads are in the sponsored results section. You pay a fee when a visitor from the ad clicks through to your website. By improving SEO, you achieve higher positions in natural search results and benefit in two ways.
Frequently Asked Questions
What is PPC?
PPC is the abbreviation for Pay Per Click. In this form of Internet marketing, the advertiser pays per time someone clicks on their ad. Many times this method is used in banners on websites or in search engine ads.
What is the impact of PPC on SEO?
SEO and PPC are two different ways to attract visitors to your site. PPC does not have as much impact on SEO. Conversely, this is the case. If you have properly optimized your banner website through SEO, it will attract many visitors. The chances of more clicks also increase in the process.
