Category texts

Of course, a website consists of several pages of products and information, but if it is good, it also has good category texts. What are category texts and why is it so important for SEO? We are happy to explain that to you.

What are category texts?

Category texts are texts on a website that have a dual meaning, so to speak. On the one hand, they should increase the reach and on the other hand, it is also important for the SEO of your website. Writing good category texts is more important than you think.

The importance of good category text

Category texts are ideal to use for improving the SEO of a website or page. SEO category texts make your website more findable in the search engine. A search engine searches your website and judges, among other things, on content: relevant and valuable content will make you rank higher in the search engine.

SEO category texts include the right keywords first and foremost, but also feature good headings and links to products or other categories. Furthermore, it is smart to end the texts with a so-called call to action: with which you encourage customers to take action.

The impact of category texts on SEO

Category texts certainly have an impact on the SEO of a website or page. Using SEO category texts is partly responsible for making your website more findable in the search engine. However, it is important that your website contains the right keywords, has no duplicate content, is the ideal length and has links. This way, you get the best results from your category texts.

My advice

The use of category texts is not only to provide comprehensive information to a website visitor, but is also very interesting to employ for SEO purposes.

We also definitely recommend getting started writing good category texts. It is also possible to leave this to an SEO specialist, so you can be sure that the texts are good and are going to provide good results.


Frequently Asked Questions

What are Category Texts?

Category texts are informational texts about a particular category of products or services displayed on a Web site. From these texts, you can then usually click through to the site where these products or services are offered.

What is the impact of Category Texts on SEO?

Category texts are important for your website’s SEO. Among other things, they make it easier for your site to be found. In this regard, the right search terms and relevant content are, of course, also very important.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.