B2C marketing

The more good interaction you have with your customers, the better the reviews about your business. Good B2C marketing is indispensable here. Want to know more? Here you can read extensive information about the concept of B2C marketing.

What is B2C marketing?

B2C marketing is a well-known marketing technique. B2C stands for Business to Consumer.

Companies hereby sell their products and services directly to the customer. With the advent of online shopping, the barrier to entry for consumers is extra low. With B2C marketing, it is easier to expand the customer base.

The workings of B2C marketing

The company used to call the shots, but today the consumer has the greatest power. This is due in part to the rise of social media: this gives consumers a voice to express their (dis)satisfaction. A good B2C marketing strategy ensures that you get the most out of social media and customers’ posts about your product or service.

By starting to use social media as a business and by knowing your target audience, you will more easily estimate what information your customers need. With this new information, you will respond well to this and apply B2C marketing the right way.

b2c marketing

Impact of B2C marketing on SEO

B2C marketing certainly affects SEO. Among other things, positive reviews from customers or users are of great value to your company’s SEO. When customers talk about your business on social media it gives your business the best advertising. You are doing good B2C marketing this way.

My advice

Do you sell your product or service directly to the customer through your web shop? Then it’s smart to use B2C marketing to start learning about your customers.

We recommend spreading interesting information about your business in the form of newsletters, blog articles and more. Interact with your customers. Get people talking about you and get them to share their opinions about your product or service online. Also choose social integration of customer service to maintain interaction with the customer.

More and more companies are opting for influencer marketing. It is interesting not only for increasing awareness of your brand, but also for increasing sales. We recommend looking for an influencer who is a good fit for your target audience. Smaller influencers often offer more authenticity but have a smaller reach than larger influencers. Using influencer marketing definitely adds value to your business.


Frequently Asked Questions

What is B2C marketing?

B2C marketing is a widely used marketing method. B2C stands for Business to Consumer, and here companies sell their products or services directly to the end customer. Online shopping makes it much easier for businesses to increase their customer base through B2C Marketing.

What is the impact of B2C Marketing on SEO?

B2C marketing definitely has an impact on SEO. Customers who give positive comments are very important here. Also, talking about your business in a positive way on social media will lead to many visitors. All this, in turn, will lead to a high ranking in search results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.