Crawl Budget

Want a website to appear as high as possible in Google or other search engines? At the very least, you then need a good crawl budget. What is a crawl budget and in what ways do you get the most out of it for your website? We are happy to explain that to you here.

What is a crawl budget?

A crawl budget represents the amount of pages a search engine indexes your website for content per day. Bots scan your website and this is how a search engine determines how relevant your website is. Every website has its own crawl budget.

How a crawl budget works

The crawl budget of a website is different for everyone. This depends in part on how big the website is, how often other sites link to your website and how fast your website is. With Google Search Console, it is possible to find out your website’s crawl budget.

It is better when a search engine crawls your website regularly. This ensures that your website remains relevant in search results, boosting online findability. Therefore, it is smart to optimize your crawl budget. This is possible by making your website faster and by providing more links.

Crawl Budget _ Glossary

The impact of a crawl budget on SEO

A crawl budget certainly has an impact on the SEO of a website or page. The higher the crawl budget, the better: your website then experiences regular checks by bots. This keeps your website relevant to the search engine and has a positive effect on organic findability. Therefore, it is smart to make the right changes so that you get the best results.

My advice

There are a number of things you can change in order to improve crawl budget. First and foremost, we recommend speeding up your website: this makes your website more interesting for the search engine and in addition, it is also better for the user. Speeding up the website is possible in several ways; including using the right images that do not have too much load time.

Also, get more relevant inbound links: link building with trusted parties ensures this and then also offers better results in terms of your crawl budget.


Frequently Asked Questions

What is a Crawl budget?

The crawl budget indicates the number of pages a search engine indexes your website for content per day. Each website has its own crawl budget. The scanning is done by bots and based on the results, the search engine determines the relevance of your site.

What is the impact of Crawl Budget on SEO?

You can argue that the higher the crawl budget the better. You will then be scanned regularly and this way you will remain relevant to the search engine and thus be easily found.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 17 October 2023. The last update of this article was on 17 January 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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