Organic visitors
Senior SEO-specialist
What is the difference between organic and non-organicvisitors to your website? The difference is in the payment. Organic visitors sounds like it’s referring to users, but it’s actually about search results. Visitors who come to your website through unpaid search results are organic visitors.
What are organic visitors?
So those who pay for an ad are more likely to have non-organic visitors. This is not necessarily a bad thing. A large number of organic visitors does indicate that your Web site is frequently visited based on certain searches. Organic visitors are confirmation that your SEO or online marketing is working – without paying for ads. (1)
Why you want to attract organic visitors
Ideally, you probably want organic visitors to your site. Preferably, these are also real people. After all, it provides consumers or potential consumers. It doesn’t matter whether you’re a consulting firm or an online store. Whether you target individuals or businesses. If you can attract more traffic to your website, without paying for ads, it is likely to yield more financially. Especially considering you don’t have to incur advertising costs.
There are several tools to keep track of whether the visits to your website or pages are from organic visitors or not. For example, Google Analytics.(2)
Impact of organic visitors on SEO
Organic visitors affect SEO. When a user clicks on your site for a particular search term, it contributes to its ranking. That is, your site’s place in the search results for that search term. That’s the whole idea of SEO. So a greater number of organic visitors, often also results in your website ranking higher in the results list. And that in turn generates more organic visitors. (3)
My advice
Organic visitors make you rank higher or stay high. That’s why organic visitors are so important. Understanding the numbers of organic visitors can be valuable. This will give you an immediate idea of whether your SEO is working or not. There are also tools to use algorithms and software to analyze your SEO, but organic visitors provide a more human view.
- Knezevic, A. (2024, Jan. 11). What is organic traffic in Google Analytics 4? (+ analysis tips). Semrush Blog. https://www.semrush.com/blog/organic-traffic-google-analytics/
- Fitzgerald, A. (2024, April 3). 10 Best Tools to Check Website Traffic [+ What They’re Best For]. HubSpot. https://blog.hubspot.com/website/check-website-traffic
- Harsel, L. (2023, May 25). What Is Organic Traffic (And How to Increase It). Semrush Blog. https://www.semrush.com/blog/organic-traffic/
Frequently Asked Questions
What are Organic Visitors?
Organic visitors arrived at your website through unpaid links. If you have a lot of organic visitors, it means that your website is often visited based on specific searches made by users.
What is the impact of Organic Visitors on SEO?
Organic visitors certainly affect SEO. Users who click on your website’s link after and search contribute to a higher ranking. This is exactly what SEO is all about. Thus, many organic visitors contribute to higher rankings. A higher ranking, in turn, leads to even more organic visitors.
