Organic visitors

What is the difference between organic and non-organicvisitors to your website? The difference is in the payment. Organic visitors sounds like it’s referring to users, but it’s actually about search results. Visitors who come to your website through unpaid search results are organic visitors.

What are organic visitors?

Thus, those who pay for an ad are more likely to have non-organic visitors. That’s not necessarily a bad thing. A high number of organic visitors does indicate that your website is frequently visited based on certain searches. Organic visitors are confirmation that your SEO or online marketing is working – without paying for ads.

Why you want to attract organic visitors

Ideally, you probably want organic visitors to your site. Preferably, these are also real people. After all, it provides consumers or potential consumers. It doesn’t matter whether you’re a consulting firm or an online store. Whether you target individuals or businesses. If you can attract more traffic to your website, without paying for ads, it is likely to yield more financially. Especially considering you don’t have to incur advertising costs.

There are several tools to keep track of whether or not the visits to your website or pages are from organic visitors. For example, Google Analytics.

Organic visitors _ Glossary of terms

Impact on SEO

Organic visitors affect SEO. When a user clicks on your site for a particular search term, it contributes to its ranking. That is, the location of your website in the search results for that search term. That’s the whole idea of SEO. A greater number of organic visitors, therefore, often results in your website ranking higher in the results list as well. And that, in turn, brings more organic visitors.

My advice

Organic visitors make you rank higher or stay high. That’s why organic visitors are so important. Understanding the numbers of organic visitors can be valuable. This will give you an immediate idea of whether your SEO is working or not. There are also tools to use algorithms and software to analyze your SEO, but organic visitors provide a more human view.


Frequently Asked Questions

What are Organic Visitors?

Organic visitors arrived at your website through unpaid links. If you have a lot of organic visitors, it means that your website is often visited based on specific searches made by users.

What is the impact of Organic Visitors on SEO?

Organic visitors certainly affect SEO. Users who click on your website’s link after and search contribute to a higher ranking. This is exactly what SEO is all about. Thus, many organic visitors contribute to higher rankings. A higher ranking, in turn, leads to even more organic visitors.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.