Running a business already involves enough tasks, but taking care of marketing and sales definitely deserves your attention as well. Make this process easier? One of your options is Hubspot. What exactly is Hubspot, how does it work and how does it improve your website’s SEO? We explain it to you here.

What is Hubspot?

Hubspot is a platform for marketing and sales: among other things, it provides software to businesses to support them with marketing, sales, CRM and more. Building a website with Hubspot is also among your options.

Here’s how Hubspot works

The Hubspot platform offers all the software you need to provide an optimal customer experience for your customers. Whether you need help with marketing, sales or other issues, there is always a software or program ready to go. Hubspot was founded with the idea of making changes within marketing. The main goal? Creating a software that makes it possible to execute an inbound marketing strategy.

Marketing is also constantly changing. Creating good content is more important than ever, helping you engage your target audience faster. Hubspot offers useful marketing tools for generating leads and converting them into customers.

Hubspot’s impact on SEO

Hubspot may definitely have an impact on the SEO of a website or page. It allows you to manage all the marketing a lot better, giving you better insight and also better execution of the marketing strategy. Expressing a good marketing strategy in a good way ensures good results. Think about better findability of your website, generating more leads and building a good customer relationship with the customer.

My advice

Are you having trouble managing marketing or overseeing it? You may then benefit from using an easy system that lets you manage everything in one place. We recommend looking into whether Hubspot is the right platform for you to handle all marketing activities.

Frequently Asked Questions

What is Hubspot?

Hubspot is a true marketing and sales platform that supports businesses in marketing, CRM, sales and much more. You can also set up a website with it. In short, a very complete platform.

How does Hubspot impact SEO?

The Hubspot platform certainly has a certain impact SEO. It helps you create and execute a good marketing strategy. This way, your visibility will be increased and you will build a good relationship with your customers. This, in turn, will obviously lead to better results.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.