Google indexing meaning: My guide to 2024

A Website indexing (also called indexing) in Google is the registration of pages for the database of search engines (in this case, Google). When a searcher performs a search, Google’s Web crawlers collect information from billions of Web pages. This information is organized in the search index.

In this article, I will tell you exactly what indexing a website is. Next, I talk about how to influence indexing by Google. Finally, I show a little more about how indexing a website in Google affects SEO.

What is indexing a website in Google?

When crawlers find a Web page, Google’s systems display the page’s content. Just like in a browser. The Google Search index includes hundreds of billions of Web pages and is more than 100,000,000 GB in size. It’s like the index in the back of a book, with an entry for every word on every web page being indexed. When a web page is indexed, Google adds it to the entries for all the words on the web page.

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Indexing assistance

of your website?

With more than 10 years of experience in SEO, I am happy to help get your website indexed.

The steps: crawl, render indexing

Crawling, rendering and indexing are three fundamental steps that search engines use to discover, understand and make the content of Web sites available for searches.

CrawlingThis is the first step where search engines discover new or updated Web pages on the Internet. They do this using “crawlers” or “bots” that follow links from known Web pages to new pages(1). The crawlers collect information about the page such as the URL, content and links to other pages.
RenderAfter crawling, the search engine “renders” the page to see it as a user would. This means that the search engine interprets and executes the HTML code, including JavaScript and CSS, to understand the full content and layout of the page. This process is especially important for pages that have a lot of interactive or dynamic content.
IndexAfter rendering, the search engine decides whether and how to index the page. This means that the information about the page is stored in the search engine’s search index so that it can be recalled in future relevant searches. During indexing, the search engine analyzes page content, images, videos and links, and evaluates them for relevance and quality.
Crawling, rendering and indexing.

It is important for Web site owners and SEO specialists to understand how these processes work to ensure that their Web sites and Web pages are effectively crawled, rendered and indexed by search engines.

Tips to help Google index your website faster

Google indexes your website and only after this can you be found by searchers among the search results. It is therefore important to ensure that Google can index your website as quickly as possible(2). When a website is not structured, Google cannot “read” the website and therefore cannot index it. We offer some tips to make the process of indexing as smooth as possible.

It is important to register your website in Google Search Console. This is a tool from Google. The intention is to enter the URL of the website. Here you specify that all underlying pages should also be indexed. There is a limit of 10 complete URLs per month or 50 individual pages per month.

The second tip is to create an XML sitemap(3). An XML sitemap provides a search engine friendly version of the sitemap. Or, in other words, a search engine-friendly website roadmap. This is an overview of all the pages that make up the website. It provides structure within a Web site. Google can see the overview within the website through an XML sitemap. This is necessary for Google to index the website. You create an XML sitemap using the Yoast plugin on WordPress.


Website indexing in Google and SEO

In short, indexing a website is crucial to your SEO. It is important that your website be as structured as possible. The link structure should be easy to follow. To speed up this process, create an XML sitemap. The XML sitemap serves as a map that Google’s crawlers use to follow a website’s link structure.

Ralfvanveen SEO specialist

Indexing assistance

of your website?

With more than 10 years of experience in SEO, I am happy to help get your website indexed.

This way, the crawlers get to all the pages that need to be indexed. When Google indexes your website as quickly as possible, you get faster results. This result is reflected in the ranking of search results. For this reason, it is important to make indexing as smooth as possible. This is positive for your website’s SEO!

Frequently Asked Questions

What is indexing?

Indexing is part of the entire process of crawling and indexing by Google. Indexing is the last part and involves ranking your search result within Google. During this part of the process, your page is placed in the right place within Google.

What is the impact of Indexing on SEO?

The impact on SEO is huge. It is important that your site has a good structure that includes a working link structure. This ensures that crawlers find all your pages properly. This in turn ensures a higher ranking.

How do I know if my website is properly indexed?

There are several ways you can verify that your website is being properly indexed by search engines:

  1. Use the search “site:” in Google. This gives you a list of all the pages of your website that have been indexed by Google.
  2. Use Google Search Console, a free tool from Google that allows you to monitor and optimize your website. Here you can see which pages of your website are indexed, how often your website appears in search results, and more.
  3. Check your Web server logs to see which search engines are crawling and indexing your Web site. This can help you see if errors occurred while crawling and indexing your website.
  4. Make sure your website has a sitemap and submit it to search engines such as Google and Bing. A sitemap gives search engines an overview of all the pages on your website and can help with crawling and indexing.
  5. Use Google Analytics to monitor traffic to your website. If you see organic traffic coming to your website, it means your website is indexed and displayed in search results.

By regularly checking that your website is indexed properly, you can ensure that your website performs well in search results and further increase your online presence.

Are there ways to improve the indexing of my website?

There are several ways to improve the indexing of your website. To begin, it’s important to make sure your website is user-friendly and well-structured. A clear and logical navigation structure makes it easier for search engines to crawl your website and understand what the content is about.

It is also important to use relevant keywords on your website, but be careful not to use too many keywords. Also, use synonyms and related keywords to enrich your website content.

Another important factor is the quality of the content on your website. Provide high-quality content that is relevant to your target audience. Search engines value Web sites that provide valuable content that helps users answer their questions.

To show search engines what your pages are about and how they are relevant to user searches, it is recommended that you use meta tags such as titles and descriptions on your pages.

Moreover, it is important to make sure your website is mobile-friendly and loads quickly, as search engines value user experience highly.

Finally, it is advisable to promote your website on social media and other relevant platforms to increase traffic to your website and increase the likelihood that search engines will notice and index your website.

By following these steps, you can improve the indexing of your website and ensure that it performs better in search results.

When should I hire an expert when it comes to indexing?

You can hire an expert for help with indexing your website if you find that you are having problems with your website’s visibility in search results. For example, if you notice that your website is not showing up for keywords that you would expect to be relevant to your website, or if you notice that your website is not performing well in search results despite having already taken some optimization steps.

An expert can help you analyze your Web site and identify any technical issues that may hinder indexing. These could include problems with navigation structure, load time, canonical tags or crawl errors.

An expert can also help optimize your website’s content and meta tags to increase relevance to user searches. In addition, an expert can offer advice on how to increase your website’s visibility in search results through link building, social media marketing, and other digital marketing techniques.

In short, if you find that your website is not being indexed properly, or if you need help optimizing your website for search engines, engaging an expert can be a good choice to make your website more visible in search results and increase your online presence.

How does indexing affect the usability of my Web site?

The indexing of your website does not have a direct impact on the usability of your website, as this mainly has to do with the design, layout and functionality of your website. However, indexing does indirectly affect the usability of your website because it affects the visibility and findability of your website in search results.

If your website is properly indexed, it means that search engines can find and understand your website properly. This increases the likelihood that your website will show up in search results for relevant user searches, which can lead to more traffic to your website. This in turn can contribute to the usability of your website, as more traffic can mean more users viewing and using your content.

Moreover, good indexing of your website can also contribute to the reliability and authority of your website, which can also contribute to usability. If search engines view your website as relevant and valuable, users are likely to perceive it as such.

Thus, the indexing of your website has no direct influence on the usability of your website, but it can indirectly contribute to a better usability by increasing the visibility and findability of your website and strengthening the reliability and authority of your website.

Does better indexing increase my website’s revenue?

Better indexing of your website can help increase your website’s revenue because it can increase your website’s visibility and findability in search results. When your website is better indexed and appears higher in search results, it increases the chances that potential customers will find and visit your website, which can lead to more traffic and more sales opportunities.

Moreover, better indexing of your website can contribute to the reliability and authority of your website, which can contribute to sales. If search engines view your website as relevant and valuable, users are likely to perceive it as such and have more confidence in your products or services, which can lead to more sales.

However, it is important to emphasize that better indexing does not guarantee higher sales. There are many factors that affect your website sales, including the quality of your products or services, pricing, competition and your marketing strategy. However, better indexing can help increase traffic and sales opportunities, which can lead to increased sales.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
Five stars
My clients give me a 5.0 on Google out of 75 reviews

I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 8 April 2024. The last update of this article was on 8 April 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.

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