301 redirect

Do you have a new website? Then it makes sense that you want people to like you after all. Using a 301 redirect is a good solution in this case. What is a 301 redirect and how does it impact SEO? Here we explain the concept to you.

What is 301 redirect?

301 redirect is a term for indicating a redirect from one url to another. This url redirects visitors to another page that then sends them to the desired page. 301 redirect is a way that visitors who have saved an older url do get to the right site.

Possibilities with 301 redirect

Thus, a 301 redirect represents referring visitors to a Web site. If you change the url for your website, then logically you want people to keep finding you. A 301 redirect still directs people who enter the old url to the good website. This is also a good idea when you own multiple variations of a domain name: you then have all the variations redirect to one site. Therefore, a 301 redirect is the same as having your mail redirected when you have moved to a new address.

The impact of 301 redirect on SEO

301 redirect definitely has an impact on the SEO of a website or page. First of all, you retain much of the authority in the search engines with your old website. This is good for SEO. If you no longer use an old address, then you must build the value of your new page from 0. Using your old address and a 301 redirect will ensure that visitors arrive at the right site and preserve the value of your page.

My advice

We recommend using the 301 redirect correctly. A 301 redirect is a permanent redirect. It is also possible to opt for a 302 redirect. This is a temporary referral. The old url will then go down in the rankings and the new url will go up more in the rankings. Engaging an expert in SEO is a good way to take advantage of this in the right way.

Frequently Asked Questions

What is a 301 Redirect?

By the term 301 redirect, we mean a redirect from one URL to another. It is a way, for example, for users who have saved an old URL to still get to the right website.

What is the impact of 301 Redirect on SEO?

301 redirect does have certain impact on your site’s SEO. This way, you can retain a significant amount of the search engine authority of the old website, but make sure that visitors land on the right page.

Senior SEO-specialist

Ralf van Veen

Senior SEO-specialist
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I have been working for 10 years as an independent SEO specialist for companies (in the Netherlands and abroad) that want to rank higher in Google in a sustainable manner. During this period I have consulted A-brands, set up large-scale international SEO campaigns and coached global development teams in the field of search engine optimization.

With this broad experience within SEO, I have developed the SEO course and helped hundreds of companies with improved findability in Google in a sustainable and transparent way. For this you can consult my portfolio, references and collaborations.

This article was originally published on 22 March 2024. The last update of this article was on 22 March 2024. The content of this page was written and approved by Ralf van Veen. Learn more about the creation of my articles in my editorial guidelines.