301 redirect
Senior SEO-specialist
Do you have a new website? Then it makes sense that you want people to like you after all. Using a 301 redirect is a good solution in this case. What is a 301 redirect and how does it impact SEO? Here we explain the concept to you.
What is 301 redirect?
301 redirect is a term for indicating a redirect from one url to another. This url redirects visitors to another page that then sends them to the desired page. 301 redirect is a way that visitors who have saved an older url do get to the right site.
Possibilities with 301 redirect
Thus, a 301 redirect represents referring visitors to a Web site. If you change the url for your website, then logically you want people to keep finding you. A 301 redirect still directs people who enter the old url to the good website. This is also a good idea when you own multiple variations of a domain name: you then have all the variations redirect to one site. Therefore, a 301 redirect is the same as having your mail redirected when you have moved to a new address.
The impact of 301 redirect on SEO
301 redirect definitely has an impact on the SEO of a website or page. First of all, you retain much of the authority in the search engines with your old website. This is good for SEO. If you no longer use an old address, then you must build the value of your new page from 0. Using your old address and a 301 redirect will ensure that visitors arrive at the right site and preserve the value of your page.
My advice
We recommend using the 301 redirect correctly. A 301 redirect is a permanent redirect. It is also possible to opt for a 302 redirect. This is a temporary referral. The old url will then go down in the rankings and the new url will go up more in the rankings. Engaging an expert in SEO is a good way to take advantage of this in the right way.
Frequently Asked Questions
What is a 301 Redirect?
By the term 301 redirect, we mean a redirect from one URL to another. It is a way, for example, for users who have saved an old URL to still get to the right website.
What is the impact of 301 Redirect on SEO?
301 redirect does have certain impact on your site’s SEO. This way, you can retain a significant amount of the search engine authority of the old website, but make sure that visitors land on the right page.
